Nori Fields Sees Spurt in Nuru Massage Popularity

LOS ANGELES — Nori Fields Co., a pioneering American brand of nuru massage gel and accessories, says it is enthused by the growth of the nuru massage products marketplace.

Noting the recent release of Wet’s new Nuru Body-On-Body Massage Gel line, Nori Fields CEO Orit Benzaquen said that niche market newcomers serve as proof that demand for such products is on the rise.

"Magic Gel has been in the U.S. market for five years, with a rapidly growing audience in the U.K., France, Germany, the Netherlands and Australia,” Benzaquen said. “Further interest from other manufacturers to follow our lead, only reiterates the nuru massage trend is here to stay."

Nori Fields founders say that above all, they are passionate about the nuru massage technique known as body-to-body slide. “It is all about breaking the ‘sex in bed’ paradigm, and providing with a visually striking experience for the couple, it is adventurous and fun sex, in form of a sophisticated Slip N’ Slide.”

According to the company, fans of nuru massage are found online viewing clips on sites such as NuruMassage.com. The company said user demographics include couples and professional masseuses.

Magic Gel’s Concentrate Nuru Gel is available in a 4-oz. jar and makes up to 40 ounces of nuru massage gel.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

North Carolina Weighing Tax on Brick-and-Mortar Sales of Adult Material

The North Carolina state legislature is considering a bill that would impose a new 10% tax on adult material sold by physical retailers in the state.

Lick Goods Expands Massage Oils Collection

Sexual wellness brand Lick Goods has introduced two new flavored massage oils.

Orion Expands 'Bad Kitty' Line

Orion Wholesale has added six new restraint sets to its Bad Kitty collection of fetish accessories.

BeYourLover Debuts 'Guitar' 2-in-1 Vibe

Pleasure brand BeYourLover has introduced its Guitar two-in-one vibrator and suction device.

Le Wand 'Dive' Featured in InStyle's List of Recommended Sex Toys

Le Wand’s Dive submersible wand vibrator is featured in “The 7 Best Sex Toys Sexperts Want You to Stash In Your Nightstand” roundup from InStyle.

Kiiroo Debuts 'PowerShot Case' Stroker Add-On

Kiiroo has introduced the PowerShot Case add-on for its Keon, PowerBlow, and PowerShot Strokers.

LELO Debuts 'Boomerang' Double-Sided Vibrator

LELO has introduced its new Boomerang, the pleasure brand's first double-sided vibrator.

Svakom Debuts 'Klitty' 3-in-1 Vibe

Svakom has introduced its new Klitty three-function vibrator.

Magic Silk Debuts 'Wisteria Mist' Collection

Magic Silk has introduced its new Wisteria Mist line of lingerie.

Orion Expands 'Beau Coeur' Collection

Orion Wholesale has introduced three new pleasure products from its Beau Coeur collection.

Show More