Nori Fields Sees Spurt in Nuru Massage Popularity

LOS ANGELES — Nori Fields Co., a pioneering American brand of nuru massage gel and accessories, says it is enthused by the growth of the nuru massage products marketplace.

Noting the recent release of Wet’s new Nuru Body-On-Body Massage Gel line, Nori Fields CEO Orit Benzaquen said that niche market newcomers serve as proof that demand for such products is on the rise.

"Magic Gel has been in the U.S. market for five years, with a rapidly growing audience in the U.K., France, Germany, the Netherlands and Australia,” Benzaquen said. “Further interest from other manufacturers to follow our lead, only reiterates the nuru massage trend is here to stay."

Nori Fields founders say that above all, they are passionate about the nuru massage technique known as body-to-body slide. “It is all about breaking the ‘sex in bed’ paradigm, and providing with a visually striking experience for the couple, it is adventurous and fun sex, in form of a sophisticated Slip N’ Slide.”

According to the company, fans of nuru massage are found online viewing clips on sites such as NuruMassage.com. The company said user demographics include couples and professional masseuses.

Magic Gel’s Concentrate Nuru Gel is available in a 4-oz. jar and makes up to 40 ounces of nuru massage gel.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Wellness Brand Mila Raises $2.5M in Pre-Seed Funding Round

New sexual wellness brand Mila has raised $2.5 million in pre-seed funding.

Our Erotic Journey to Debut New App, Pleasure Products at ANME

Our Erotic Journey will introduce its new OEJ Remote App as well as six compatible new devices at ANME trade show in Burbank next month.

Blush Debuts 'Twin Python' From 'Temptasia' Line

Blush has introduced the Twin Python from the Serpent Collection of its Temptasia line.

Sportsheets Names Donavon Dartez General Manager

Sportsheets has appointed Donavon Dartez as its new general manager.

Williams Trading Names Lindy Court Sales Representative

Williams Trading has appointed Lindy Court as its new sales representative.

Full Circle Expands 'Be Savage' Line

Full Circle Distribution has introduced 30 new styles from its Be Savage line of lingerie.

Sportsheets to Debut 'Signature' Collection at ANME

Sportsheets will introduce its new Signature collection at the ANME trade show in Burbank next month.

JO Debuts 'Bake Shoppe' Lube Collection

JO has introduced its Bake Shoppe Collection of flavored lubricants.

Dollmora Wellness Now Offering OEJ's Cristal, Zodiac Collections

Dollmora Wellness has partnered with Our Erotic Journey (OEJ), adding the Zodiac and Cristal Collections to its curated catalog of pleasure products.

Show More