Rocco Siffredi to Host Mainstream Reality TV Show, Variety Takes Note

ROME — “It’s Up to Rocco” sounds like it could be porn icon Rocco Siffredi’s latest hardcore debut, but it’s not. The title uses tongue-in-cheek to tease his primetime reality TV show premiering later this month, that — gasp — isn’t all about sex.

“Sex is not the main subject,” Siffredi explained. But it is one of the main subjects. Using his professional/personal experience and wry humor, Siffredi will coach middle-aged couples on how to spice up their sex lives.

Variety gave nod to the show today in a piece that, in addition to explaining the show’s premise, explored the events leading up to Siffredi’s latest crossover act, as well as the Italian consumer atmosphere that made such a TV show possible.

Touted as a family program, “It’s Up to Rocco” will air later this month on Rupert Murdoch’s Italian Cielo channel. According to Lorenzo Torraca of Verve Media Co, which is producing the series, they had to “weed out” the swingers to find “ordinary” couples, mostly with kids, who were sometimes flighty at the mention of Siffredi’s name.  

The Variety piece explains that Italian TV has been rife with raunchy programming since the 1980s. In an ironic Twist,“It’s Up to Rocco” might be an antidote of sorts to the type of vapid shows promoted by the country’s leading networks. And, Torraca said, it’s what the female demographic wants.

Siffredi’s journey to the mainstream hasn’t been a straight shot. In 2006, his commercial for Amica Chips was banned shortly after it was released. The lesson: don’t pun on the Italian word for potato chips (hint: it also means vagina.)

Despite his excitement to rebreach the mainstream, Siffredi says he isn’t planning on leaving porn anytime soon.

“My main job is still making porn movies,” he said. “I’m not trying to reinvent myself yet. First, I’m simply not interested (in doing that) and also I have contracts all over the world that I need to honor.”

To read the full article on Variety, click here.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Chelsea Poe Releases 'Reclaimed: Long Live Queer Porn'

Director and performer Chelsea Poe has released her latest feature, titled “Reclaimed: Long Live Queer Porn.”

Aubrey Kate Toplines 'TS Doctor's Office' From TransSensual

Aubrey Kate headlines “TS Doctor’s Office,” the latest title from Mile High Media studio imprint TransSensual.

Ricky's Room Signs Chanell Heart to 1-Year Deal

Ricky’s Room has signed Chanell Heart to a non-exclusive, multi-scene contract for one year.

Jonni Darkko Drops Evil Angel Blowbang With Jennifer White

Jennifer White stars in an Evil Angel blowbang release from director Jonni Darkko.

Ariel Demure Leads Latest From TransSensual

Reigning XMAs Trans Performer of the Year Ariel Demure stars in the latest TransSensual scene, titled "My Big Cock Cummy Wedding."

Autumn Rain Fronts Latest Release From Evil Angel

Autumn Rain stars alongside Christian Wilde in the latest Evil Angel scene.

Taylor Vixxen Stars in New Elegant Angel Release

Taylor Vixxen stars with Brad Newman in a new scene from Elegant Angel, titled “Wet and MILFy.”

Octavia Red Fronts Latest From Blacked Raw

Octavia Red stars with Vixen Media Group exclusive Jason Luv in the latest release from studio imprint Blacked Raw.

XBIZ 2026 Conference to Debut All-New Company Lounges, Community Track

The event website for XBIZ 2026 is now live, unveiling details for North America’s largest adult industry conference, including two all-new show features: Company Lounges and a Community Track.

Maria May Makes Her WIFEY Debut

Creator Maria May stars with her husband Jeff, Hollywood Cash, and Jamie Knoxx in the latest release from Vixen Media Group studio imprint WIFEY.

Show More