Under the terms of the deal, Arrow has licensed more than 60 of its classic titles to Bang-On, which operates more than 150 retail stores throughout the U.S. and Canada as well as a website.
Robert Interlandi, who handles licensing for Arrow, told XBIZ that customers can visit Bang-On stores, select a blank t-shirt and choose from any of the 60 Arrow titles and logos.
“It’s almost like a custom t-shirt,” Interlandi said. “A customer can make a lot of different combinations. The shirts are a retro style, which is really hip right now, and everyone is very excited about them.”
For Interlandi, who recently launched a licensing deal with Rancho Dominquez, Calif.-based Charades Costume Co. to make and sell costumes inspired by popular Arrow titles such as “Candy Stripers,” licensing represents a potentially huge and untapped market.
“This is way beyond driving movie sales,” Interlandi said. “Our titles are iconic; people really want products related to our films.”
According to Interlandi, Bang-On debuted the t-shirt at a recent apparel industry tradeshow to widespread success, adding that Arrow plans to take its licensing potential to the lingerie market in the near future.
