Business Insider Applauds Joanna Angel's Entrepreneurship

LOS ANGELES — Business Insider refers to “punk princess” Joanna Angel as “porn’s most successful entrepreneur” in a recent profile spotlighting her alt-erotic brand, Burning Angel.

"We just came up with the name. It had a good girl/bad girl thing going, so we liked it," she told Business Insider, describing how she conceived of Burning Angel in 2002 with her then-roommate at Rutgers University.

Flash forward 11 years, and Angel is now a mainstay in the industry. Business Insider reporter Dylan Loves notes that her ten-person operation functions much like any modern day startup, evinced by the fact that Joanna performs sundry roles, from artistic director to performer to promoter.

While Burning Angel has helped etch out a niche referred to as “alt-porn” (RE: chicks with tats, piercings and an overall punk vibe), she eschews the term, explaining that “alt” is an overly general term that just implies that something strays from the norm.

Besides its defining punk aesthetic, the profile underscores another difference between Burning Angel and other sites: its focus on community and culture, embodied by its forums and (live and online) events.

Angel admits that she never thought that her pet project would become her career, instead envisioning herself as a journalist, sex columnist or English teacher, but now feels fully entrenched despite the stumbling blocks pornographers now face.

"Porn is definitely tough," she said, "but this is my career and this is what I do. We want to expand the brand and do even more with it. At this point, we've been around for a while. But we're still growing because we're still a small business."

To read the complete profile on BusinessInsider.com, click here.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Isa Bella, Selena Ivy Topline 'Lesbian Sex 28'

Isa Bella and Selena Ivy headline the latest release from Girlfriends Films, titled “Lesbian Sex 28.”

Catherine Knight Stars in Latest From Brazzers

Catherine Knight stars in the latest release from Brazzers, titled "GRWM (To Fuck)."

Elegant Angel Premieres Nicole Kitt Showcase 'Cats Eye'

Nicole Kitt gets the spotlight in a new four-part showcase release from Elegant Angel.

Private Releases 'The Love Hotel 2'

Private has released “The Love Hotel 2,” directed by Dave Menich.

Ember Fiera, Jesse Pony Headline 'TS Girls Do It Best' Sequel From TransSensual

Ember Fiera and Jesse Pony topline the sequel to “TS Girls Do It Best” from Mile High Media studio imprint TransSensual.

Khloe Kapri, Melissa Stratton Topline 'Lesbian Trainer 3' From Sweetheart Video

Khloe Kapri and Melissa Stratton headline the third volume of “Lesbian Trainer” from Mile High Media studio imprint Sweetheart Video.

Gal Ritchie Toplines Dorcel's 'Pigalle'

2025 XMAs winner Gal Ritchie stars with Clara Mia in the latest feature from Dorcel, titled “Pigalle.”

Penthouse Names Sharna Beckman July's 'Pet of the Month'

Penthouse Magazine has named Australian model Sharna Beckman as Pet of the Month for July.

Adult Time Names Alison Rey as Newest Brand Ambassador

Adult Time has named Alison Rey as the studio's newest brand ambassador.

Violet Myers Stars in Latest From Brazzers

Reigning XMAs Premium Social Media Creator of the Year Violet Myers stars with Mick Blue in the latest release from Brazzers, titled "Anal Exam."

Show More