Business Insider Applauds Joanna Angel's Entrepreneurship

LOS ANGELES — Business Insider refers to “punk princess” Joanna Angel as “porn’s most successful entrepreneur” in a recent profile spotlighting her alt-erotic brand, Burning Angel.

"We just came up with the name. It had a good girl/bad girl thing going, so we liked it," she told Business Insider, describing how she conceived of Burning Angel in 2002 with her then-roommate at Rutgers University.

Flash forward 11 years, and Angel is now a mainstay in the industry. Business Insider reporter Dylan Loves notes that her ten-person operation functions much like any modern day startup, evinced by the fact that Joanna performs sundry roles, from artistic director to performer to promoter.

While Burning Angel has helped etch out a niche referred to as “alt-porn” (RE: chicks with tats, piercings and an overall punk vibe), she eschews the term, explaining that “alt” is an overly general term that just implies that something strays from the norm.

Besides its defining punk aesthetic, the profile underscores another difference between Burning Angel and other sites: its focus on community and culture, embodied by its forums and (live and online) events.

Angel admits that she never thought that her pet project would become her career, instead envisioning herself as a journalist, sex columnist or English teacher, but now feels fully entrenched despite the stumbling blocks pornographers now face.

"Porn is definitely tough," she said, "but this is my career and this is what I do. We want to expand the brand and do even more with it. At this point, we've been around for a while. But we're still growing because we're still a small business."

To read the complete profile on BusinessInsider.com, click here.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Darcie Dolce, Wicked Paradise to Host 'Jako's Playhouse' Event

Darcie Dolce and Wicked Paradise will host Jako’s Playhouse event at Skybar in West Hollywood on Nov. 14.

Madison Wilde, Serena Hill Topline Latest 'Bad Lesbian'

Madison Wilde and Serena Hill headline the 21st volume of "Bad Lesbian" from Girlfriends Films.

GoFundMe Launched for Veteran Lighting Director James 'NoNo' Nono

A GoFundMe campaign has been launched to assist longtime adult industry lighting director James “NoNo” Nono and his wife, Stephanie Ross.

Lulu Chu Stars in Latest Installment of 'Under the Bed'

Lulu Chu stars with Sophia Locke and reigning XMAs MILF Performer of the Year Penny Barber in the latest installment of Pure Taboo series “Under the Bed,” titled “The Growth.”

Foxxy, Avery Lust Star in Latest From TGirls.Porn

Foxxy and Avery Lust star in the latest release from Grooby paysite TGirls.Porn, titled “BFFFs: Best Fucking Friends Forever.”

Yhivi Stars in Latest From Brazzers

Yhivi stars with Liz Jordan and multi-XMAs winner Mick Blue in the latest Brazzers scene, “The Help Is Horny.”

Brittany Andrews Stars in New Elegant Angel Release

Brittany Andrews stars with Danae Mari and Van Wylde in a scene from Elegant Angel, titled “Big Tit MILF Attack.”

London River, Millie Morgan Topline Latest 'Lesbian Babysitters' From Sweetheart Video

London River and Millie Morgan headline the 18th volume of "Lesbian Babysitters" from Mile High Media's studio imprint Sweetheart Video.

Girthmasterr Delivers in Latest Brazzers Release

Studio exclusives Girthmasterr and Kayley Gunner star in the latest release from Brazzers, "Postmaster Girth."

Eva Nyx Stars in Latest From New Sensations

Eva Nyx stars with Danny Mountain in the latest release from New Sensations.

Show More