Williams Trading Re-launches Cloud 9 Line

PENSAUKEN, N.J. — Wholesale distributor Williams Trading Company has announced the re-launch of its private label line of adult novelties, The Nirvana Collection by Cloud 9.

The distributor says its signature collection has been a hugely successful line for many years but in early 2013, the collection had undergone a facelift under the creative direction of Marketing and Promotions Coordinator Kelly Szwed.

"I was asked to undertake this project to help bring the collection's packaging up to date as
well as give it a female friendly vibe (no pun intended)," Szwed said. "Using a play on words
along with the images conjured up when thinking about ‘being on cloud nine’ I came up with Nirvana to distinguish the collection of dongs which is synonymous with Cloud 9."

The 22 piece collection includes dongs ranging in sizes from six inches up to 16 inches in
length, various girths and color selections of black, flesh, purple and red all of which are completely phthalate-free PVC and proudly manufactured in the U.S. The newest addition to the
collection is the Dominate Me Universal Harness which is compatible with every dong in the
collection. As the line expands, it will include such items as vibrators and bondage accessories, the company said.

"As a company we are so excited to launch the line with its new packaging," said Rich Pyne, sales manager. "We are very proud of the new look and are certain that customers will be attracted to both the beautiful look of the packaging as well as the incredible price points!"

The re-launch of the Nirvana Collection by Cloud 9 will make its official debut at the International Lingerie Show, being held at the Rio All-Suite Hotel and Casino in Las Vegas, from Sept. 23-25, 2013.

Williams Trading booth #654-656 will showcase  Nirvana by Cloud 9 and a Relaunch Show Special will be offered to both online and brick-and-mortar stores. The show special is valid from Sept. 23-27, and not limited just to attendees.

Contact a Williams Trading sales specialist for more information about the show special by emailing sales@williamstradingco.com or visiting WilliamsTradingCo.com.