Williams Trading Company Announces 2nd Booth, Seminars for ILS

LAS VEGAS — Leading wholesale distributor Williams Trading Company is gearing up for the upcoming International Lingerie Show being held at the Rio All-Suite Hotel and Casino in Las Vegas, from Sept. 23-25.

The company is proud to announce the addition of a second booth, #647-651 at this installment of the show in addition to booth #654-656.

"Our original booth will be host to many manufactures in adult novelty including NS Novelties, California Fantasies, Synergy Erotic Novelties, Novel Creations and XR Brands just to name a few," explained vice president, Bob Pyne Jr. "Our additional booth will include industry leaders such as Lelo, Pipedream Products, Nasstoys, Doc Johnson, CalExotic Novelties, Jopen, Blush Novelties, Maia Toys, System Jo, Icon Brands, Wet and Evolved Novelties."

Manufacturers will be displaying not only new items but also tried-and-true best sellers. Additionally, educational seminars are being held over the duration of the event to educate buyers and store owners.

The seminar schedule can be viewed on the Williams Trading website at WilliamsTradingCo.com as well as at booth #654-656.

Some presenters include, Sportsheets, Shunga Erotic Art, Novel Creations, OhMiBod, ID Lubricants, Aneros, Kheper Games and more.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Full Circle Debuts New 'Cleo Feather' Vibe

Pleasure brand Full Circle has introduced its new Cleo Feather Tickler vibrator.

Pjur Launches 'Toy' Line in North America

Pjur has announced its Toy series of wellness products will be available for purchase in the U.S. starting in September.

Orion Expands Cottelli 'Costumes' Line

Orion Wholesale has introduced two new outfits from its Cottelli Costumes line.

Harry Styles' Lifestyle Brand Enters Sexual Wellness Space With 'Pleasing Yourself' Vibe, Lube

Pleasing, the lifestyle brand founded by Harry Styles, has launched its first sexual wellness product line, Pleasing Yourself, featuring a double-sided vibrator and a silicone lubricant.

Tenga Names Kyrie Hara Sales Lead

Japanese pleasure brand Tenga has appointed Kyrie Hara as its new sales lead for Tenga USA.

Electric Novelties Expands 'Together' Collection

Electric Novelties has introduced four new items from its Together collection.

Motorbunny Debuts 'Grip' Stroker Attachment

Motorbunny has introduced its Grip stroker sleeve attachment for its sex machines.

SOS Distribution Names Jake Solorzano Account Executive

SOS Distribution has appointed Jake Solorzano as its new account executive.

Orion Debuts 'RC Flashing Butt Plug' From 'Anos' Line

Orion Wholesale has introduced the RC Flashing Butt Plug from its Anos line.

Two Texas Bills Restricting Sex Toy Sales Fail to Pass

Two bills aimed at restricting sales of sex toys have failed to pass the Texas state legislature during its 2025 session.

Show More