Williams Trading Company Announces 2nd Booth, Seminars for ILS

LAS VEGAS — Leading wholesale distributor Williams Trading Company is gearing up for the upcoming International Lingerie Show being held at the Rio All-Suite Hotel and Casino in Las Vegas, from Sept. 23-25.

The company is proud to announce the addition of a second booth, #647-651 at this installment of the show in addition to booth #654-656.

"Our original booth will be host to many manufactures in adult novelty including NS Novelties, California Fantasies, Synergy Erotic Novelties, Novel Creations and XR Brands just to name a few," explained vice president, Bob Pyne Jr. "Our additional booth will include industry leaders such as Lelo, Pipedream Products, Nasstoys, Doc Johnson, CalExotic Novelties, Jopen, Blush Novelties, Maia Toys, System Jo, Icon Brands, Wet and Evolved Novelties."

Manufacturers will be displaying not only new items but also tried-and-true best sellers. Additionally, educational seminars are being held over the duration of the event to educate buyers and store owners.

The seminar schedule can be viewed on the Williams Trading website at WilliamsTradingCo.com as well as at booth #654-656.

Some presenters include, Sportsheets, Shunga Erotic Art, Novel Creations, OhMiBod, ID Lubricants, Aneros, Kheper Games and more.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Blush Introduces 'Aurora' Dildo From Avant Line

Blush has debuted the Aurora dildo from its Avant Collection.

Womanizer Introduces 'Liberty 2 Leopard Edition' Stimulator

Womanizer has debuted its new Liberty 2 Leopard Edition clitoral stimulator.

Honey Play Box Taps Aly Kennel for Sales Rep Role

Honey Play Box has added Aly Kennel to its sales team.

Womanizer Debuts 'Beauty' Stimulator

Womanizer has debuted its new Womanizer Beauty clitoral stimulator.

Svakom Introduces Custom Engraving for 'Klitty'

Svakom has introduced its new customizable engraving service for its Klitty vibrator.

Orion Expands 'NEK' Line

Orion Wholesale has expanded its NEK line with a new top and shorts.

XR Brands Expands 'Creature Cuties' Collection

XR Brands has added five new devices to its Creature Cuties line.

LELO Debuts 'F2S Double Sonic' Stroker

LELO has introduced its new F2S Double Sonic stroker.

Andy Eustace Joins Full Circle Sales Team

Andy Eustace has joined the sales team at Full Circle.

Biird Launches Partner Appreciation Campaign

Biird has launched a campaign to provide gifts to staff members of its retail partners across Europe and North America throughout September.

Show More