LONDON — Lovehoney announced today that it will be unveiling two new lines at eroFame 2013 including a luxury bondage collection under license.
Both lines are new and exclusive to Lovehoney and will premiere at the Hanover trade show on Oct. 8 before launching on its retail sites.
The company will also be showcasing its “Fifty Shades of Grey” collections, including the newly added “Sensual Care Collection.” The line of pharmacy items includes massage and bath oils infused with the scent of Christian Grey, and well as several lubricants. The line has been on sale in pharmacies in the U.K., Ireland and Spain, with plans for further expansion.
Commercial director Ray Hayes said he is delighted to be able to showcase further in-store support for retailers with a new range of POS merchandising materials approved by E L James.
“Visitors to eroFame can expect to see two new and exciting ranges exclusive to Lovehoney. It’s been an incredibly busy year of planning and production, and it’s always very rewarding to see new ranges unveiled at events such as this one,” Hayes, said.
Lovehoney noted that it expects eroFame to draw more than 3000 visitors. The show will also host more than 180 adult exhibitors.
The company will be at booth 86 and will be answering wholesale queries throughout the event.
For information on the show, email Sabrina Earnshaw at tradesales@lovehoney.co.uk.
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