Williams Trading Reports Successful N.C. Training Event

PENNSAUKEN, N.J. — Williams Trading Company has announced the success of its recent distributor sponsored training event.

The company hosted a one-day training at the Hilton Executive Park Hotel in Charlotte, North Carolina on Aug. 22 for the brick-and-mortar stores local to the area.

Marketing and promotions coordinator Kelly Szwed developed the event to maximize the one-on-one time each vendor had with the attendees. “The take-away was a wealth of new knowledge and information to implement in their stores immediately," Szwed, said.

Several chains were represented where managers and buyers had an opportunity to peruse first hand the newest and best products followed by a training session including up selling and merchandising tips, then rounded it out with a Q&A session.

“Training stores is the new way. Events like this helps the stores have a better idea on the products they sell, where they can pass on that knowledge to the end user which makes it a win/win for everybody," senior sales specialist Ron Kohls, commented.

Leading manufacturers at the event included Icon Brands, The Screaming O, Pipedream Products, Classic Erotica, Shunga Erotic Art, System Jo, California Exotic Novelties, and Novel Creations.

"Everyone in attendance liked the format of the seminar and hopefully everyone was able to learn a little something that maybe they were not aware of before from the vendors who showcased their products," added senior sales specialist Bob Cichetti. "Being able to put faces with names means a lot because we don't always get a chance to meet everyone that we deal with and seminars like this provide that little something extra."

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

ProDx Health Launches Affiliate Program

ProDx Health has launched an affiliate program for creators and other members of the adult industry that promote its home-collection testing kits.

Lovense 'Ferri' Spotlighted on Wired.com

Lovense’s Ferri has been spotlighted on Wired.com.

Orion Debuts New Style From Cottelli Lingerie

Orion Wholesale has added a new style from its Cottelli Lingerie line.

JO Debuts Stroker-Optimized Lube

JO has introduced its new Stroker Lube, engineered for use with strokers and sleeves.

Lightning Star World Debuts Aubrey Kate Stroker, Dildo

Pleasure brand Lightning Star World has introduced its new Aubrey Kate Collection.

B-Vibe '360 Plug' Spotlighted on Wired.com

B-Vibe’s 360 Plug has been spotlighted on Wired.com.

Honey Play Box, Planned Parenthood Arizona Partner for 'Just the Tip' Wellness Workshop

Honey Play Box and Planned Parenthood Arizona recently partnered for “Just the Tip: A Pleasure-Based Workshop.”

Je Joue Names Ian Kulp Head of Global Wholesale, Brand

Pleasure brand Je Joue has appointed Ian Kulp as its new head of global wholesale and brand.

Sportsheets Releases New Training Video for 'Peaches 'n CreaMe' Collection

Sportsheets has released its latest training video, titled "Peaches ’n CreaMe," hosted by Brand Ambassador Rin Musick.

Full Circle Names Stefanie Neumann Sales Account Executive

Pleasure brand Full Circle has appointed Stefanie Neumann as its new sales account executive.

Show More