Good Vibrations 7th Store Opening Soon

SAN FRANCISCO — Good Vibrations, the sexual-health focused San Francisco Bay Area-based retailer will open its seventh store in the chic shopping district of Palo Alto.

The feel-good retailer is set to open the doors of its new location in early October.

Executive Vice President Jackie Strano says, “Many of our loyal customers over the past 36 years have hailed from the peninsula and surrounding areas of Palo Alto, and we are delighted to bring our brand of fun sex-positive education and carefully curated pleasure products to the South Bay. In addition to our retail offerings, we look forward to hosting fun events, tours for the medical and educational community, and popular workshops. We are proud to expand the brand into the headquarters of high tech and innovation where companies like Tesla, Facebook, and Apple hang their hat. It’s an exciting time for the company and we have worked very hard to continue to grow and stay relevant in changing and turbulent times.”

Situated right off University Avenue alongside boutiques and restaurants with ample access to parking and public transit, Good Vibrations says it looks forward to bringing customers' experience to a new level for the Peninsula/South Bay in this "exciting and accessible location."

The Palo Alto store will be Good Vibrations' seventh store and its sixth store in California. Starting with the original Mission District locations since 1977, the iconic retailer opened its second store in Berkeley in 1994; added a location in the Polk Street/Nob Hill neighborhood in 2003; and established an Eastern Seaboard store in Brookline, Massachusetts, a section of the greater Boston metropolitan area, in 2006.

In 2011 Good Vibrations opened its downtown store in San Francisco, near the Westfield shopping mall across from Bloomingdale’s, and its most recent location opened in 2012 in the Lakeshore shopping district of Oakland, CA.

According to Staff Sexologist/Chief Cultural Officer Carol Queen, PhD, who is the company's longest-serving staff member, "We are eager to be part of the academic and medical community and serve the vibrant, bustling community of Palo Alto. There's no experience that compares to a visit to a truly sex-positive store like Good Vibrations, and this will allow us to do an even better job promoting pleasure, quality, and communication. Stanford University is just a stone’s throw from the new location and besides the lectures and panels I have done there, we look forward to more outreach and providing a resource of trusted information."

A grand opening celebration party will be announced soon, the company says.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

2027 XBIZ Exec Awards Nominees Announced for Pleasure Product and Retail Edition

XBIZ is pleased to announce the exec nominees for the pleasure product and retail industry edition of the 2027 XBIZ Awards, presented by Svakom and sister brand Kaotik Labs, set to take place on Saturday, Jan. 9, in conjunction with the XBIZ 2027 event series.

Full Circle Expands 'Pleasure Company' Vibe Collection

Full Circle has added six new vibrators to its Pleasure Company line.

Fleshlight, Penthouse Partner for New 'Pet' Collection

Fleshlight has partnered with Penthouse to release a collection of strokers based on the anatomy of 12 Penthouse Pets.

Svakom, Kaotik Labs Return as Presenting Sponsor of XBIZ Awards, Pleasure and Retail Edition

The pleasure industry’s biggest night is set to shine even brighter as Svakom and sister brand Kaotik Labs return as presenting sponsors of the 2027 XBIZ Awards, Pleasure & Retail Edition, taking place at Avalon Hollywood on Jan. 9.

Electric Novelties Debuts 20 New 'Blue Line' Chastity Styles

Electric Novelties has introduced 20 new Blue Line chastity styles.

Sportsheets Wins Trademark Infringement Case Against Copycat Website

The World Intellectual Property Organization (WIPO) has ruled in favor of Sportsheets in a case against a copycat website using an infringing domain.

Sex Expo 2027 Unveils Guest Speaker Lineup

The Sex Expo 2027 schedule is now live, featuring two days of educational sessions, interactive workshops and expert-led conversations at the JW Marriott L.A. LIVE, Jan. 7-10.

Lovense Introduces Touch-Responsive 'Glint' Vibrating Anal Plug

Lovense has debuted its new Glint vibrating anal plug for couples, featuring a touch-responsive base that syncs the device's stimulation with the rhythm and thrust of the wearer's partner.

Orion Debuts New Vibe From 'Javida' Line

Orion Wholesale has introduced the newest vibrator from its Javida collection.

Fort Troff, XR Brands Enter Strategic Partnership

Pleasure brand Fort Troff has entered a strategic partnership with XR Brands for product development, manufacturing, and distribution.

Show More