Jimmy Flynt Can't Use 'Hustler' Trademark, Appeals Court Rules

CINCINNATI — The 6th U.S. Circuit Court of Appeals ruled last week that Larry Flynt’s brother does not have the right to brand his adult-themed store in Cincinnati with the Hustler trademark and snuffed out his wrongful termination claim.

The decision likely brings an end to the siblings’ legal battle over the origins of the Hustler empire.

In a unanimous decision, the appeals court denied Jimmy Flynt’s bid to overturn an injunction prohibiting him from using the Hustler mark. The 6th Circuit ruled Jimmy and Larry Flynt were not business partners

Larry Flynt and  his  corporate  entities brought the lawsuit against his brother and Hustler Cincinnati Inc. , alleging that Jimmy violated the  Lanham Act, 15 U.S.C. § 1051  by  using the  “Hustler”  trademark in connection with his retail  store in Cincinnati. Jimmy counterclaimed, asserting that  the  brothers were partners in  the  Hustler enterprise.

The district court concluded that Jimmy failed to establish the existence of an express or implied partnership between the brothers  and that Jimmy  infringed Larry’s trademark.

It granted summary  judgment  in  Larry’s  favor  on  all  of  Jimmy’s  counterclaims. The district  court  permanently enjoined  Jimmy  from  using  the  Hustler  trademark  and  any  other  trademark owned  by  Larry’s corporate entities.

Jimmy, when reached by XBIZ this morning, said that the case was complicated but the 6th Circuit's decision was a short one.

"The fact of the matter is that they didn't want to deal with the characters involved," Jimmy told XBIZ.

Jimmy said that his attorneys will file an appeal on the case to the U.S. Supreme Court.

View ruling

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Wellness Brand Mila Raises $2.5M in Pre-Seed Funding Round

New sexual wellness brand Mila has raised $2.5 million in pre-seed funding.

Our Erotic Journey to Debut New App, Pleasure Products at ANME

Our Erotic Journey will introduce its new OEJ Remote App as well as six compatible new devices at ANME trade show in Burbank next month.

Munro Blaxxx Performs Her 1st Anal for West Coast Productions

Munro Blaxxx has performed her first anal scene in the latest release from West Coast Productions (WCP).

Blush Debuts 'Twin Python' From 'Temptasia' Line

Blush has introduced the Twin Python from the Serpent Collection of its Temptasia line.

Lilly Bell Leads Latest From Evil Angel

Multi-XMAs winner Lilly Bell stars with Olivia Would in the latest release from Evil Angel’s “Pansexual X” series, directed by Aiden Starr.

On the Set: Sid Knox Raises Hell With 'The Devil in Her'

Director Sid Knox is sprawled across the floor as Octavia Red kicks him in the stomach.

Sportsheets Names Donavon Dartez General Manager

Sportsheets has appointed Donavon Dartez as its new general manager.

Andi Avalon, Summer Kline Front Latest Release From FreeUse

Andi Avalon and Summer Kline star with Arin Jones in the latest POV release from FreeUse.

Zariah Aura, Eva Maxim Star in Latest From TransSensual

Zariah Aura and Eva Maxim star with Baxxx in the latest release from Mile High Media studio imprint TransSensual, titled "Army Brat Threesome."

Jazmin Black Makes Her Adult Time Debut

Jazmin Black has made her Adult Time debut alongside Jason Sarcinelli in the latest release from studio imprint Pure Taboo, titled “A Taste For Older Men.”

Show More