SHERMAN OAKS, Calif. — Envy Menswear has released new “planograms” to help retail partners organize their in-store merchandising layout.
“Envy has quickly become a top-selling line and we’re always here to assist our retail partners increase their customers’ shopping experience while maximizing profits," said Frank Koretsky, owner of Envy Menswear. “The stylish packaging and planograms we have created attract both current Envy fans and catch the eye of new customers, which increases everyone's bottom line.”
The vertical planograms allow retail partners to display Envy products in three partial setups: Basic, Trend and Sexy. Retail outlets that have a larger vertical space available and wish to showcase Envy as a dominant display, can opt for the Triple Threat planogram, which is larger and more prominent.
In addition to the planogram, Envy provides retail employees and managers sales tips suggesting how to convey “the most important and attractive” aspects of the brand to consumers. Information detailing how to use the planograms is also included.
Envy encompasses sundry male styles and fits of underwear, including basic foundation pieces, everyday wear, “sexy styles” and dancewear. Its catalog offers logo elastic, mesh, fishnet, wet look, microfiber, sport, bling, core basics and liquid metal fabrics, in cuts including thongs, bikinis, briefs, tanks, trunks and bareback athletic jocks and briefs.
Envy’s new planograms, as well as catalogs, images and price sheets are currently available by request. For information and questions, contact info@envymenswear.com.
To view images of the planograms, click the corresponding links: Basics, Sexy, Trend.
