CalExotics Adds New Products to 'Up!' Line

LOS ANGELES — California Exotic Novelties has introduced new additions to its “Up! Collection.”

First seen at the July 2013 ANME Show, the new products include an array of rings and enhancers which complement the existing products.

“We’ve experienced great success with the incredibly popular Up! Collection. The new items are a great enhancement to the existing products and they all merchandise beautifully together,” Susan Colvin, President and CEO, said.

The line features a variety of enhancers including vibrating and non-vibrating, top loading and side loading, wireless and corded, plus dual vibration.

Hook It Up Top Loading Beaded Ring, Spice It Up Double Action Couples Ring 1, Dress It Up Cocktail Collard Ring, Dress It Up Cocktail Cuffed Rings, Dress It Up Cocktail Girth Enhancers, and the Dress It Up Neck Tie Teaser Ring are the new additions.

The vibrating couples’ enhancers come in three categories: Spice It Up, Hook It Up and Dress It Up, with the latter being comprised of designs that look like men’s suits and ties.

“The new Up! enhancers are super cute and great grab-and-go items. I love the Dress It Up concept and think guys are going to get a kick out of it. What a fun way to engage the consumer,” Jackie White, vice president of sales, said.

“The packaging really compliments the existing Up! products. Bright, colorful and inviting, they merchandise easily together. Guys, women, couples — they’re all going to love Up!,” Al Bloom, senior director of business affairs, added.

Four other new Up! items are slated to be released in the following months. Preorders can be made for the Double Action Couples Ring 2, Double Action Couples Ring 3, Top Loading Beaded Cage Ring, and Hook It Up Top Loading Beaded Dual Ring.

For information on the merchandise, call Bloom at (909) 465-4946 or email