Masque Study Explores Oral Trends

TAMPA, Fl. — Masque recently funded an independent study that found that while 54 percent of couples surveyed reported that they had some form of oral sex once a week or less, the majority said they would prefer it more frequently.

Additionally, 64 percent of people in Masque’s survey recognized one or more of the 12 oral sex products they were shown, but no individual product was known by more than 25 percent of respondents.

Masque said that they hope to address the red flags raised by the figures, namely couple's unrealized desires for more and/or enhanced oral sex, by continuing to propagate their signature product, orally dissolvable flavored gel strips that “mask” the sometimes-unpleasant tastes associated with oral sex.

The Florida-based novelty company is encouraged by its study’s other finding —  that 69 percent of adults under age 45 bought three or more adult products in the past six months, suggesting that consumers are increasingly comfortable buying sex-related products.

Masque is currently available overseas in the U.K. via Planet Earth Wholesale and Austrailia via Calvista. The company projects that their product will be available in Europe, Central America and South America by the end of the year.

“We’re excited to help improve love lives worldwide,” Masque representative Guilfoyle said. “We’ve been very well-received in Australia and the U.K. and are clearly meeting a need there.”

Masque Sexual Flavors is available in four flavors, watermelon, mango, strawberry and chocolate, and is sold individually and in three-strip wallet packs. It can be purchased on the company's website, Walgreens.com and at select retailers throughout the world.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Honey Play Box Introduces 'Vibrosa' Egg Vibe

Honey Play Box is debuting its new Vibrosa app-controlled egg vibrator.

ProDx Health Joins The Play as New Testing Partner, Launches 'Play Safe' Kit

ProDx Health has joined lifestyle organization Play LA as its new testing partner and marked the partnership with the launch of its Play Safe kit.

Cliterature Expands Pleasure Product Collection

Cliterature has expanded its collection of pleasure products.

Like a Kitten, Dr. Tush Partner for 'Aftercare' Campaign

Pleasure brand Like a Kitten and wellness brand Dr. Tush have partnered for an aftercare-centered marketing campaign.

Wicked Sensual Care Debuts 'Coconut' Lube

Wicked Sensual Care (WSC) has introduced its first coconut oil-based lubricant.

Sportsheets Debuts 'Indica' Collection of Bondage, Fetish Accessories

Sportsheets has introduced the new Indica collection from its Sex & Mischief line of bondage and fetish gear.

We-Vibe Debuts 'Temp' Vibe That Heats, Cools

We-Vibe has introduced its new Temp heating and cooling palm vibrator.

2026 XBIZ Exec Awards Pre-Noms Open With Debut of New 'Impact' Honors

XBIZ is pleased to announce that the pre-nomination period for the 2026 XBIZ Exec Awards, the adult industry’s premier career honor, begins today and runs through Oct. 14.

ProDx Health Launches 'Priority Club' Expedited Testing Program

ProDx Health has launched its new Priority Club expedited testing program.

Show More