Masque Study Explores Oral Trends

TAMPA, Fl. — Masque recently funded an independent study that found that while 54 percent of couples surveyed reported that they had some form of oral sex once a week or less, the majority said they would prefer it more frequently.

Additionally, 64 percent of people in Masque’s survey recognized one or more of the 12 oral sex products they were shown, but no individual product was known by more than 25 percent of respondents.

Masque said that they hope to address the red flags raised by the figures, namely couple's unrealized desires for more and/or enhanced oral sex, by continuing to propagate their signature product, orally dissolvable flavored gel strips that “mask” the sometimes-unpleasant tastes associated with oral sex.

The Florida-based novelty company is encouraged by its study’s other finding —  that 69 percent of adults under age 45 bought three or more adult products in the past six months, suggesting that consumers are increasingly comfortable buying sex-related products.

Masque is currently available overseas in the U.K. via Planet Earth Wholesale and Austrailia via Calvista. The company projects that their product will be available in Europe, Central America and South America by the end of the year.

“We’re excited to help improve love lives worldwide,” Masque representative Guilfoyle said. “We’ve been very well-received in Australia and the U.K. and are clearly meeting a need there.”

Masque Sexual Flavors is available in four flavors, watermelon, mango, strawberry and chocolate, and is sold individually and in three-strip wallet packs. It can be purchased on the company's website, Walgreens.com and at select retailers throughout the world.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Electric Novelties Names Rob Phaneuf VP of Sales and Marketing

Electric Novelties has appointed adult industry veteran Rob Phaneuf vice president of sales and marketing, effective immediately.

Beisar Introduces 'Black-White Faunus' Thrusting Vibrator

Beisar has debuted its new Black-White Faunus thrusting fantasy vibrator.

Eldorado Introduces 'Dr. Tush' Anal Plug Sets

Eldorado Trading has debuted the new Dr. Tush line of anal plug sets.

Pjur Introduces 'Intimate Flavors' Oral Gel From 'Nature' Line

Pjur has debuted its Intimate Flavors Oral Delight Gel from its Nature line.

Lovehoney Group, Svakom Sign Licensing Agreement for Technology Exchange

Lovehoney Group and Svakom have entered into a licensing agreement to exchange intellectual property.

Screaming O Debuts 'Ride the Pickle' Pleasure Ring

Screaming O has introduced its new Ride the Pickle vibrating C-ring, part of its food-themed collection.

Williams Trading Founder Bob Pyne Sr. Passes Away at 88

Bob Pyne Sr., founder of Williams Trading Co. and adult industry pioneer, has passed away at the age of 88.

Beisar Introduces 'E-Stim Anal' Collection

Beisar has debuted its new E-Stim collection of anal pleasure products.

Hankey's Toys Debuts UnicornHorn48 Silicone Lifecast Dildo

Mr. Hankey's Toys has introduced its newest silicone lifecast dildo, modeled on the anatomy of creator UnicornHorn48.

Rouge Opens US-Based Warehouse

U.K. pleasure brand Rouge has expanded into the United States with a new U.S.-based warehouse.

Show More