The promotional campaign, known as the “Ho-Deo,” will feature a contest open to Stern’s female listeners. Over the course of the campaign, Stern will invite five to seven of his female listeners to ride his infamous Sybian machine, which has entertained the likes of Jenna Jameson, Carmen Elektra and Jenny McCarthy.
The female contestant who manages to stay on the Sybian the longest will win $5,000 courtesy of HotMovies.
"HotMovies.com on Howard 100 and Howard 101 is a perfect match,” National A-1 director of business development James Seibert said. “The Howard Stern audience is comprised of independent thinkers many of whom share Howard's open-minded feelings about adult movies and the stars who have made it their profession. Faithful Stern listeners are looking for exactly what HotMovies.com, offers: The best, the latest and the hottest adult entertainment on the Internet."
The contest, which will air on Sirius channels 100 and 101, will begin Sept 5.