Jimmy Flynt: Naples, Fla., SOB Law Is Outdated

NAPLES, Fla. — Jimmy Flynt describes his Florida store as a "classy boutique" that just sells lingerie, shoes, oils and marital health-and-wellness devices.

But county officials have told him that the three-month-old Flynt's Sexy Gifts is a sexually oriented business and not permitted to operate at its strip mall location in North Naples, Fla.

As a result, Flynt's business has been found noncompliant by county officials after six inspections, and his landlord, Hovland Inc., has sued to evict him.

"This law is outdated," Flynt told XBIZ on Monday. "In conservative Collier County, [enforcement of the ordinance] has gone on for some time. But business changes, people change, and laws should change too."

Collier County's Sexually Oriented Business Location and Regulation Ordinance was placed into law in 1991 after the then-local chapter of Morality in Media wanted to prevent a gentlemen's club from opening up in Naples.

The ordinance outlaws videos, novelties and books that include depictions of genitalia, buttocks and nipples. And, no more 25 percent of its inventory can be sexually oriented.

Now Flynt, who says he's compliant with the ordinance, has tapped a Fort Lauderdale attorney to litigate the latest kerfuffle so that he can continue operations in Naples.

"We have high-tech merchandise, like some brands from Lelo, and we truly believe that it's time to get away from the language we've used in the past 30 years," Jimmy Flynt said. "The merchandise is health-and-wellness products or, as I like to call it, marital aides."

With the eviction suit going forward, the store faces another inspection on Aug. 23. Its landlord faces a $500 penalty and $1,000 in daily fines, as well as misdemeanor prosecution

It's not the first legal challenge for Flynt's Sexy Gifts in its short history. Flynt, who has opened two other businesses in Kentucky, recently was sued by brother Larry over use of the family name in the Florida retail operation. That case is pending.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Honey Play Box Introduces 'Vibrosa' Egg Vibe

Honey Play Box is debuting its new Vibrosa app-controlled egg vibrator.

ProDx Health Joins The Play as New Testing Partner, Launches 'Play Safe' Kit

ProDx Health has joined lifestyle organization Play LA as its new testing partner and marked the partnership with the launch of its Play Safe kit.

Cliterature Expands Pleasure Product Collection

Cliterature has expanded its collection of pleasure products.

Like a Kitten, Dr. Tush Partner for 'Aftercare' Campaign

Pleasure brand Like a Kitten and wellness brand Dr. Tush have partnered for an aftercare-centered marketing campaign.

Wicked Sensual Care Debuts 'Coconut' Lube

Wicked Sensual Care (WSC) has introduced its first coconut oil-based lubricant.

Ohio AG Threatens Action Against 'Major' Adult Sites Over AV Law

Ohio Attorney General Dave Yost announced today that his office is sending "notice of violation" letters to 19 adult websites for failure to comply with the state's recently enacted age verification law.

Sportsheets Debuts 'Indica' Collection of Bondage, Fetish Accessories

Sportsheets has introduced the new Indica collection from its Sex & Mischief line of bondage and fetish gear.

We-Vibe Debuts 'Temp' Vibe That Heats, Cools

We-Vibe has introduced its new Temp heating and cooling palm vibrator.

2026 XBIZ Exec Awards Pre-Noms Open With Debut of New 'Impact' Honors

XBIZ is pleased to announce that the pre-nomination period for the 2026 XBIZ Exec Awards, the adult industry’s premier career honor, begins today and runs through Oct. 14.

Show More