Fifty Shades Lingerie Coming to U.K., Ireland

UNITED KINGDOM — BlueBella has announced the launch of the official Fifty Shades of Grey lingerie collection for the U.K. and Ireland.

BlueBella CEO Emily Bendell says, “We believe every woman should confidently embrace and enjoy her sensuality and the Fifty Shades of Grey books have played a significant role in shifting perceptions of female sensuality. This is core to our vision too, so we feel this is a perfect partnership.”

According to the company, an initial gifting collection will launch for Christmas 2013. The range will include panties bearing sayings from the erotic book series, as well as camisole and shorts sets, corset-back panties, provocative body bows, open bra sets and “Christian Grey” men’s boxers.

“We are thrilled to be translating this iconic brand that has meant so much to so many into a fabulously sensual and playful lingerie collection,” Bendell said. “Here at BlueBella we have learned through our amazing social selling sales force what real women want and we are confident our Fifty Shades of Grey Collection will be a beautiful reflection of that. The debut gift collection will be perfect for Christmas and Valentine’s and we are designing an extensive and gorgeous second collection to launch next year.”

Lovehoney, which produces the official range of Fifty Shades of Grey merchandise, is also involved with the production of BlueBella's Fifty Shades of Grey lingerie collection. The company said it is looking forward to its release.

"Lovehoney is delighted that Bluebella has secured the license for the official Fifty Shades of Grey lingerie range," Lovehoney co-director Richard Longhurst told XBIZ. "Like Lovehoney, Bluebella is a fast-growing, successful company. We work closely together in product development and distribution of products through the Lovehoney websites and Bluebella's home parties business. This deal represents another massive opportunity for both companies."

The comprehensive range for summer 2014 will coincide with the launch of the erotic trilogy’s anticipated first film, to be directed by artist and film-maker Sam Taylor-Johnson.

According to the company, BlueBella’s home party consultants will be the very first to see the new collection and will be selling the Fifty Shades of Grey Lingerie Collection and BlueBella Parties across the country.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

ProDx Health Introduces 'Assured MoFi ID' Testing Program

ProDx Health has introduced its new Assured MoFi ID Program for testing.

Eye of Love Expands 'Bloom' Collection

Eye of Love has introduced two new perfume oils from its Bloom collection.

Nobü Adds to 'Essentials' Collection

Nobü is expanding its Essentials collection with three new pleasure products.

Like a Kitten to Release 'Adventure Collection'

Pleasure brand Like a Kitten has announced that it will debut its new Adventure Collection on July 15.

Full Circle Debuts New Bullet Vibes

Pleasure brand Full Circle has introduced a new range of bullet vibrators.

Magic Silk Debuts 'Butterfly Fantasies' Collection

Magic Silk has introduced its new Butterfly Fantasies line of intimate wear.

Orion Debuts 'Vipepad' Ride-On Vibrator

Orion Wholesale has introduced the latest edition of its Vibepad ride-on vibrator.

Xgen's Dr. Mindy DeSeta Spotlighted on CBS News

CBS News has spotlighted Xgen Products resident sex therapist Dr. Mindy DeSeta on its Miami and West Palm Beach affiliate stations.

Electric Novelties Expands 'Gläs' Collection

Electric Novelties has introduced a variety of new items from its Gläs collection.

FSC Toasts Jeffrey Douglas for 30 Years of Service

n the very same evening when the adult industry was hit hard by the Supreme Court ruling supporting Texas’ controversial age verification law, HB 1181, members of the Free Speech Coalition board, staff and supporters gathered to celebrate Jeffrey Douglas’ 30 years as board chair — a fitting reflection of his reputation as an eternal optimist.

Show More