“COLT Men and the COLT movies they appear in have long been known for the industry’s highest quality and the pinnacle of masculine erotica,” COLT President John Rutherford said. “We are very proud to co-brand our long history of the world’s best imagery of the male physique and attach it with another, aussieBum. I have no doubt that our two brands will fit as nicely together as their products do on our COLT Men’s bodies.”
AussieBum was conceived on Bondi Beach in Sydney, Australia. The brand launched with a line of men’s swimwear, the company’s signature line, and has since expanded its offerings to include underwear, leisurewear, sportware and accessories.
“AussieBum is excited to be supplying COLT gear for their next movie,” aussieBum President Sean Ashby said. “It further demonstrates our desire to be part of the gay community in every respect.”
Since its launch in 2001, aussieBum has previously snagged a high-profile product placement for its swimwear in Kylie Minogue’s video for her single “Slow.” The Australian entertainer sports an aussieBum bikini in the video.
The first movie to be featured as part of the COLT-aussieBum partnership has yet to be named. Its release will be announced later this year.