Lovehoney Appoints Jim Primrose General Sales Manager

BATH, England — The Lovehoney Group has appointed Jim Primrose as general sales manager, the company announced today.

Primrose joins former colleague Ray Hayes (commercial director) from SSL International (Durex & Scholl) where they worked together and enjoyed considerable success prior to the retail business takeover.

A seasoned retail executive, Primrose comes to Lovehoney after having worked for a number of years in companies including Bioforce U.K.and Mizuno.

Primrose will be responsible for business both in the U.K. and across Europe.

The company noted that this senior appointment to the Lovehoney Trade Team marks another milestone it its recent success. Lovehoney's employee numbers have risen from 50 to 110 in the past 18 months.