Castle Megastore Hosts Vendor Expo, Megawards

PHOENIX — Castle Megastore hosted an expanded version of its annual vendor expo last Friday at the Phoenix Marriott Tempe at The Buttes, which concluded with the first-ever Castle Megawards that honored the retail chain’s stand-out locations and managers.

For photos of the event, click here.

The awards included 16 categories and also acknowledged Castle’s top vendors.

Vendors that received special recognition at the Castle Megawards included:

Dreamgirl International, Evolved, Pipedream, Goldreallas, System Jo, Secret Desires, Electric Lingerie, ID Lubes, Liberator, Lelo, Nasstoys, Wicked Sensual, California Exotic Novelties, Jopen, International Intimates, Fun Factory, Paradise Marketing, XR Brands, Tantus, NS Novelties, We-Vibe, Icon Brands, MD Science, Seven Til Midnight, Sportsheets, Screaming O, XGEN, Doc Johnson, Aneros, Topco, Hott Products, and Blush.

The awards were presented by Castle Megastore executives, including CEO Mark Franks, during a cocktail and dinner reception on Friday evening that featured a Hollywood theme complete with parody movie posters featuring Castle’s staff, a red carpet and Oscar-themed trophies.

“Castle is known for carrying the best brands and the biggest selection in adult retail and each store prides itself on providing the best customer service,” Franks said in his opening of the show.

As part of the show, Castle Megastore produced a behind-the-scenes video titled “Castle Code” — which can be viewed here — modeled after MTV’s “Guy Code” and “Girl Code.”

From 8 a.m. to 3 p.m., vendors had an opportunity to provide education through one-on-one meetings with Castle Megastore retail managers and associates with their products on full display in exhibition booths that filled one of the ballrooms in the Marriott hotel. Participating vendors included Aneros, Screaming O, Nasstoys, Sportsheets, XGEN Products, CalExotics, Icon Brands, Electric Lingerie and LELO, among several others.

“It was a great expo, we had 32 vendors,” Franks said. “It was the biggest expo that we’ve ever done – we opened it up this year because there were so many vendors that wanted to be a part of it and never any participating exhibitors wanting to give up their spots. We expanded it and brought in all of our associates, assistant managers and supervisors from all of our Phoenix stores plus we brought in the managers from all of our stores, plus our corporate office and distribution center. We had a very good turnout and everyone was really pleased with the quality of the event and what we got out of it.”

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

XBIZ Retreat Concludes With Business, Banter and Beach Vibes

The 2025 XBIZ Retreat in Miami wrapped last week with top vendors and key buyers immersing themselves in business while enjoying a relaxed environment, productive one-on-one meetings, and a dance party.

Kiiroo Unveils 'PowerShot' Stroker

Kiiroo has introduced its PowerShot masturbator.

Fleshlight Debuts Bootydevine Stroker

Fleshlight has introduced its new Pro Fleshlight stroker molded from Bootydevine.

Honey's Place Launches Revamped B2B Website

Pleasure product retailer Honey's Place has launched an updated website for wholesalers at HoneysPlace.com.

Playful Icebreakers Spark Serious Business for Miami XBIZ Retreat Attendees

From a casual welcome reception at Miami’s Grand Beach Hotel to a creative speed networking session to break the ice, candid panels, and dozens of creative in-suite product displays, the first two days of XBIZ Retreat blended business, connection, and just the right amount of fun.

A Look at What's Driving the Booming Demand for Imagination-Inspired Sex Toys

It’s a tale as old as time. In childhood, we are captivated by fantasy stories that allow us to escape into a world of make-believe, where anything is possible. For adults, fantasy can also shape sensual experiences, allowing people to be whoever they want, do whatever they wish and go wherever they desire through role-playing — and an expanding array of imagination-inspired pleasure products.

Frank Lawrence Launches Crowdfunding Campaign for 'Vibrating' Tarot Cards

Publisher/artist Frank Lawrence has launched a crowdfunding campaign to fund his Vibrating Tarot deck.

CalExotics Debuts 5 New Vibes

CalExotics has introduced five new vibrators from its Naughty Bits and Couture lines.

Sportsheets Expands Sex & Mischief 'Lace' Collection

Sportsheets has added ten new styles to its Lace collection by Sex & Mischief.

Orion Debuts 'Showers to Orgasm' Vibe From You2Toys Line

Orion Wholesale has introduced its new Showers to Orgasm vibrator from the You2Toys collection.

Show More