Castle Megastore Hosts Vendor Expo, Megawards

PHOENIX — Castle Megastore hosted an expanded version of its annual vendor expo last Friday at the Phoenix Marriott Tempe at The Buttes, which concluded with the first-ever Castle Megawards that honored the retail chain’s stand-out locations and managers.

For photos of the event, click here.

The awards included 16 categories and also acknowledged Castle’s top vendors.

Vendors that received special recognition at the Castle Megawards included:

Dreamgirl International, Evolved, Pipedream, Goldreallas, System Jo, Secret Desires, Electric Lingerie, ID Lubes, Liberator, Lelo, Nasstoys, Wicked Sensual, California Exotic Novelties, Jopen, International Intimates, Fun Factory, Paradise Marketing, XR Brands, Tantus, NS Novelties, We-Vibe, Icon Brands, MD Science, Seven Til Midnight, Sportsheets, Screaming O, XGEN, Doc Johnson, Aneros, Topco, Hott Products, and Blush.

The awards were presented by Castle Megastore executives, including CEO Mark Franks, during a cocktail and dinner reception on Friday evening that featured a Hollywood theme complete with parody movie posters featuring Castle’s staff, a red carpet and Oscar-themed trophies.

“Castle is known for carrying the best brands and the biggest selection in adult retail and each store prides itself on providing the best customer service,” Franks said in his opening of the show.

As part of the show, Castle Megastore produced a behind-the-scenes video titled “Castle Code” — which can be viewed here — modeled after MTV’s “Guy Code” and “Girl Code.”

From 8 a.m. to 3 p.m., vendors had an opportunity to provide education through one-on-one meetings with Castle Megastore retail managers and associates with their products on full display in exhibition booths that filled one of the ballrooms in the Marriott hotel. Participating vendors included Aneros, Screaming O, Nasstoys, Sportsheets, XGEN Products, CalExotics, Icon Brands, Electric Lingerie and LELO, among several others.

“It was a great expo, we had 32 vendors,” Franks said. “It was the biggest expo that we’ve ever done – we opened it up this year because there were so many vendors that wanted to be a part of it and never any participating exhibitors wanting to give up their spots. We expanded it and brought in all of our associates, assistant managers and supervisors from all of our Phoenix stores plus we brought in the managers from all of our stores, plus our corporate office and distribution center. We had a very good turnout and everyone was really pleased with the quality of the event and what we got out of it.”

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Orion Debuts New Thrusting Bullet Vibe From 'Javida' Line

Orion Wholesale has introduced a thrusting bullet vibrator from its Javida collection.

Besharam CEO Raj Armani Featured in Cosmopolitan India Magazine Brand Showcase

Raj Armani, co-founder and CEO of Indian pleasure brand Besharam, was recently featured in a full-page brand showcase advertorial in Cosmopolitan India Magazine.

Aneros Rolls Out Resource Hub for Retailers, Industry Partners

Aneros has launched its new Aneros Media Website, a digital platform to centralize the company's educational resources, product training, point-of-sale materials, and marketing assets for its retailers, distributors, and industry partners.

Liberator Debuts 3 Curated 'Kinkmas Box' Holiday Pleasure Product Bundles

Lifestyle pleasure brand Liberator has introduced Kinkmas Boxes, three curated holiday product bundles for couples.

Paradise to Introduce 3 New Additions to 'Illumination' Line at Sex Expo in January

Paradise Pleasure Products will debut three new additions to its LED-enhanced Illumination collection at Sex Expo, taking place Jan. 7-10 in L.A.

Brent Aldon, Erik Vasquez to Return as Hosts of 2027 XBIZ Awards, Pleasure and Retail Edition

Aneros Director of Sales and Marketing Brent Aldon and Sliquid VP of Marketing Erik Vasquez will once again bring their signature showmanship to the stage as co-hosts of the 2027 XBIZ Awards, on Jan. 9 at Avalon Hollywood.

b-Vibe Introduces Clinician-Reviewed Educational Guides

COTR has released a new set of clinician-reviewed educational guides through its b-Vibe Anal Academy platform.

East Coast News Taps Paul Reutershan for Business Development Manager

Paul Reutershan has joined East Coast News (ECN) as its new business development manager, returning to the company where he began his career in 2002.

Beisar Debuts 'Pixel' Anal Vibe

Beisar has introduced its Pixel three-function anal vibrator.

Xgen Expands Bodywand Line With 2 New Vibes

Xgen Products has added two new bullet vibrators to its Bodywand collection.

Show More