Building on eight years of experience selling products online to gay niche markets, GayPayCheck.com owner Tom Barrington said he wanted to create a self-contained tool for webmasters to use on their own domains that would allow them to target niches within the gay market.
"There has long been a deficit of affiliate product programs for the gay Asian and Latino markets,” Barrington said. “While there are typical store product affiliate programs for broad market gay products, there has never before been a niche-specific concentration of gay Asian and Latino products available to promote for those sites that specialize in these markets.”
According to Barrington, webmasters who use generic store programs “are virtually giving their traffic away.”
Barrington has already had some success with his gay niche site GayAsianShop.com, which he used to amass an inventory of gay Asian and Latino products.
"To the best of our knowledge, this level of market representation is not available on any other website or in any other affiliate program on the Internet,” Barrington said. “Based on our own successes in sales of these products on our GayAsianShop.com website, we know there is a huge market for them."
The new store program offers affiliates a 20-25 percent commission on product sales, depending on the source website and sales volume.
