LAS VEGAS — Porn Star Tweet on Tuesday announced it has acquired the Tattle.xxx, the one-year-old web platform for adult entertainment news and gossip. With the acquisition, the company also announced a redesign of the site and the addition of consumer-focused sections for gay and niche news.
Tattle.xxx was founded by Simon Peters, who engaged Porn Star Tweet sister company Candid Brand to brand and develop the Tattle.xxx web platform and later reached an agreement with Porn Star Tweet to team for an integrated marketing campaign.
"Our ongoing relationship with Porn Star Tweet has been key to the success of Tattle.xxx as a platform," Peters said. "As a company Porn Star Tweet added instant credibility and through social media added reach that simply could not have been accomplished any other way. The relationship has been one of growth, imagination and ultimately excitement about the industry and thinking of new ways to reach consumers."
The more than four-year-old Porn Star Tweet has become a fixture at adult industry consumer expos and trade events.
"This is not our first foray into media or publishing; my partner and brother Andrew and I have previously launched two successful print entertainment magazines in highly competitive markets," said Porn Star Tweet CEO Pete Housley. "We're excited to include Tattle.xxx in our growing platform of media offerings and the abilities it brings us to help the companies and talent we work with on a daily basis."
Pat Spinella will remain editor-in-chief of Tattle.xxx with an expanded role; Peters will continue as a contributing writer; and Denise Kraft, also of Porn Star Tweet, has taken the role of editor for the newly expanded Gay and Niche news sections.
"We've watched Patrick become the heart and soul of Tattle.XXX," said Andrew Housley of Candid Brand. "We had the opportunity to work with him closely as we've been the development arm of Tattle over the past few months—and despite his pension for being a little bit of a 'hipster' we could see no one more suited to continue being the man behind the curtain. Denise presently operates our expanding NaughtyPR division. As a result, her knowledge of the Gay, Tranny, BBW and Fetish markets is unmatched."
