“We’ve always felt that if we apply mainstream marketing to the adult industry, we would be successful,” California Exotic Novelties Lupe Martinez said. “While shelf talkers have been proven to be an effective point-of-purchase tool in mainstream retailing, they have been underutilized in the adult world.”
The sturdy plastic shelf talkers come in eye-catching colors with the words “HOT!” and “NEW” boldly printed on them. Not leaving anything to chance, California Exotic Novelties also will be sending self-adhesive clips (which work on almost every surface, including slat wall) to affix the attention-grabbing displays.
Colvin said the company prides itself on addressing the needs of the retailers and consumers, adding, “We are just pleased to have the ability to offer retailers another marketing alternative.”
To order complimentary shelf talkers, contact your local California Exotic Novelties distributor or visit www.calexotics.com.