OSS, The Netherlands — EroAdvertising announced today that it is categorizing the main niches of its business into four basic channels: straight, gay, transsexual and lesbian.
The company said that the new feature allows publishers to get better and more relevant ads shown on their websites and hence higher revenue.
Publishers in the system will receive an email to identify their website in the four channels and EroAdvertsing account managers will manually verify the publishers' channel settings as to insure the accuracy of the identification process.
“Advertisers can now improve their ROI because the ads match the audience sexual interest more accurately and advertising money would not be wasted on showing ads to a non-targeted audience,” the company said.
For more information and details on the new feature visit EroAdvertising.com or email a local account manager at sales@ero-advertising.com.