Screaming O Signs Distro Deal With Eldorado for PrimO Tux Vibrating Ring

Lila Gray

LOS ANGELES — Eldorado signed an exclusive deal to distribute the Screaming O’s debut silicone vibrating erection ring, PrimO Tux.

Eldorado's exclusive deal with Screaming O runs through the end of June.

“We love working with Eldorado and we knew they’d do a spectacular job debuting PrimO, which is our first foray into the premium sex toy category,” Screaming O representative Conde Aumann said. “They are real go-getters and we knew they’d take the ball and run with it.”

The Tux is the first product in the Screaming O’s new line of 100 percent silicone vibrating rings.  

Waterproof and phalate and latex-free, the Tux is available in blue, purple and black. Colors are sold separately so retailers can restock based on color popularity, a Screaming O representative said.    

"Screaming O has always been on the cutting edge of product innovation and creative marketing, and Eldorado is thrilled to partner with them for the launch of the PrimO Tux," Eldorado CEO and founder Larry Garland said. "Our customers love this brand, and we're confident they will continue to find success with the PrimO Tux."

The Screaming O won the 2013 XBIZ Discreet Pleasure Product Line of the Year and has been featured on the Oxygen network's show, “Talk Sex With Sue.”