Sportsheets' Strap-on Featured on ‘Keeping Up With the Kardashians’

HUNTINGTON BEACH, Calif. — Sportsheets’ strap-on harness and matching dildo played guest-starring roles in the 8th-season premiere of the highly-rated E! TV show “Keeping Up With the Kardashians.”

The company explained that its product popped up after Kourtney Kardashian surprised her “anal-eager” husband Scott Disick with the strap-on.

“We’re quite pleased to see that Kourtney Kardashian chose one of our popular strap-ons and silicone dildos to introduce anal sex into her relationship,” Sportsheets President Julie Stewart said. “We design our strap-ons using the highest quality materials and make sure they are adjustable to fit the widest array of body types. And we include a body-safe silicone dildo perfectly sized for beginner users so shoppers don’t have to stress about making the right choice.”

Sportsheets said Kardashian made a sincere effort to entice Disick but he declined, although his hesitation wasn’t unexpected.

“Couples often need some time to prepare for pegging and it might take a few more conversations before Kourtney gets to officially strap it on,” Stewart added. “But our sales numbers prove that pegging is more than a simple trend, and products like our New Comers Strap-on Kit continue to be some of our best-selling items in this category. We hope Scott warms up to the idea soon — he doesn’t know what he’s missing.”

“Keeping Up With the Kardashians” remains the E! network’s highest-rated show with its 2012 season premiere having attracted nearly 3 million viewers — mostly women aged 18-39, according to Sportsheets.

The show airs Sunday nights at 9 p.m. on E!

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

XBIZ Expo Kicks Off With Buzz-Filled Show Floor

The 2026 edition of XBIZ Expo officially kicked off Friday morning on the mezzanine level of the Loews Hollywood Hotel, where prominent buyers and sellers mingled in the hopes of closing deals.

Paradise Debuts 'Illumination' Line

Paradise Pleasure Products has introduced its new Illumination collection of pleasure products.

Orion Debuts New Styles From 'Svenjoyment' Line

Orion Wholesale has released four new styles from its Svenjoyment undergarment line.

Viben Acquires Get Lucky, Mini Halo Brands

Viben has acquired the Get Lucky and Mini Halo pleasure product brands.

Paul Reutershan Joins National Sales Team

Paul Reutershan has joined the sales team at National Distribution.

Starship Introduces New Wellness, Pleasure Product Lines

Starship has debuted its new On My Mind lubricant line and Devil Got Bound bondage collection.

Eldorado, Paradise Ink US Distro Deal for 'Art of Illumination' Collection

Eldorado Trading has inked an exclusive U.S. distribution deal with Paradise Pleasure Products for the new Art of Illumination collection of pleasure products.

Sliquid Expands Massage Oil Collection

Wellness brand Sliquid has introduced two new scented oils to its Massage collection.

Nexus Debuts 'Ascend' Rotating, Thrusting Massager

Nexus has introduced its new Ascend thrusting and rotating massager.

Lovense Debuts 1st 'AI Companion' Love Doll

Lovense has introduced its first AI Companion Doll at the 2026 Consumer Electronics Show (CES) in Las Vegas.

Show More