Sportsheets' Strap-on Featured on ‘Keeping Up With the Kardashians’

HUNTINGTON BEACH, Calif. — Sportsheets’ strap-on harness and matching dildo played guest-starring roles in the 8th-season premiere of the highly-rated E! TV show “Keeping Up With the Kardashians.”

The company explained that its product popped up after Kourtney Kardashian surprised her “anal-eager” husband Scott Disick with the strap-on.

“We’re quite pleased to see that Kourtney Kardashian chose one of our popular strap-ons and silicone dildos to introduce anal sex into her relationship,” Sportsheets President Julie Stewart said. “We design our strap-ons using the highest quality materials and make sure they are adjustable to fit the widest array of body types. And we include a body-safe silicone dildo perfectly sized for beginner users so shoppers don’t have to stress about making the right choice.”

Sportsheets said Kardashian made a sincere effort to entice Disick but he declined, although his hesitation wasn’t unexpected.

“Couples often need some time to prepare for pegging and it might take a few more conversations before Kourtney gets to officially strap it on,” Stewart added. “But our sales numbers prove that pegging is more than a simple trend, and products like our New Comers Strap-on Kit continue to be some of our best-selling items in this category. We hope Scott warms up to the idea soon — he doesn’t know what he’s missing.”

“Keeping Up With the Kardashians” remains the E! network’s highest-rated show with its 2012 season premiere having attracted nearly 3 million viewers — mostly women aged 18-39, according to Sportsheets.

The show airs Sunday nights at 9 p.m. on E!

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

A Look at the Latest Trends in Pleasure Products

Pleasure brands, retailers and distributors with their finger on the pulse of the market are sharing their observations on the latest trends from the past year that are driving sales.

Blush Expands 'Anal Adventures' Collection

Blush has introduced X-Large Anal Beads from its Anal Adventures Collection.

Xgen Debuts '4Play' Collection From Bodywand

Xgen Products has introduced the new 4Play collection of clitoral stimulators from its Bodywand line.

Lovense Debuts 'Fizz' Stimulator

Lovense has introduced its new Fizz dual-head clitoral stimulator.

SinParty Integrates Honey Play Box's Vibe-Connect Camming Tools

Cam platform SinParty has partnered with Honey Play Box to integrate the pleasure brand’s Vibe-Connect interactive camming software, allowing creators to engage fans and generate revenue through connected toys during and beyond livestreams.

Hankey's Toys Debuts DiYardieULuv2H8 Silicone Lifecast Dildo

Mr. Hankey's Toys has introduced its newest silicone lifecast dildo, modeled on the anatomy of creator DiYardieULuv2H8.

Blush Expands 'Avant' Line

Blush has introduced two new dildos from its Avant Collection.

Male Power Expands 'Sassy Lace' Collection

Male Power has expanded its new Sassy Lace collection of men's underwear.

Adam & Eve, We-Vibe to Launch Pop-Up Tour

Adam & Eve and We-Vibe have partnered for the nine-city “Experience an Ourgasm” pop-up tour, kicking off July 18.

Salorein Debuts 'Sabrina' Suction Torso

Pleasure brand Salorein has released its new "Sabrina" suction torso.

Show More