Sportsheets' Strap-on Featured on ‘Keeping Up With the Kardashians’

HUNTINGTON BEACH, Calif. — Sportsheets’ strap-on harness and matching dildo played guest-starring roles in the 8th-season premiere of the highly-rated E! TV show “Keeping Up With the Kardashians.”

The company explained that its product popped up after Kourtney Kardashian surprised her “anal-eager” husband Scott Disick with the strap-on.

“We’re quite pleased to see that Kourtney Kardashian chose one of our popular strap-ons and silicone dildos to introduce anal sex into her relationship,” Sportsheets President Julie Stewart said. “We design our strap-ons using the highest quality materials and make sure they are adjustable to fit the widest array of body types. And we include a body-safe silicone dildo perfectly sized for beginner users so shoppers don’t have to stress about making the right choice.”

Sportsheets said Kardashian made a sincere effort to entice Disick but he declined, although his hesitation wasn’t unexpected.

“Couples often need some time to prepare for pegging and it might take a few more conversations before Kourtney gets to officially strap it on,” Stewart added. “But our sales numbers prove that pegging is more than a simple trend, and products like our New Comers Strap-on Kit continue to be some of our best-selling items in this category. We hope Scott warms up to the idea soon — he doesn’t know what he’s missing.”

“Keeping Up With the Kardashians” remains the E! network’s highest-rated show with its 2012 season premiere having attracted nearly 3 million viewers — mostly women aged 18-39, according to Sportsheets.

The show airs Sunday nights at 9 p.m. on E!

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Nalpac/Entrenue, Jen Jenivive Sign US Distro Deal

Nalpac/Entrenue and U.K.-based author Jen Jenivive have signed an exclusive U.S. distribution deal for Jenivive’s books.

Male Power Debuts 'Open Ended' Collection

Male Power has introduced its new Open Ended collection of men's underwear.

Magic Silk Debuts 'Euro Lux' Collection

Magic Silk has introduced its new Euro Lux line of lingerie.

XR Brands Debuts Stroker Collection, Love Doll

XR Brands has introduced its new Hentai Fantasies stroker collection, as well as the K-Pop Idols love doll.

UPDATED: Supreme Court Rejects Tariffs, Trump Responds

The U.S. Supreme Court on Friday ruled against the Trump administration’s sweeping tariffs, which have significantly impacted the pleasure industry, prompting the president to announce a new tariff strategy as a workaround.

Better Life Science Introduces Influencer Affiliate Program

CLIA-certified laboratory network Better Life Science has launched an affiliate and influencer program.

Nasstoys Names Meghan Beck Vice President of Sales and Operations

Nasstoys has appointed Meghan Beck as its new vice president of sales and operations.

Hankey's Toys Debuts Krave Melanin Silicone Lifecast Dildo

Mr. Hankey's Toys has introduced its newest silicone lifecast dildo, modeled on the anatomy of performer Krave Melanin.

Hot Octopuss Debuts 'Jett Turbo' Male Stimulator

Pleasure brand Hot Octopuss has introduced its new Jett Turbo male frenulum stimulator.

Fleshlight, Hentaied Team Up to Launch Product Line

Fleshlight and Hentaied have partnered to launch the new Fleshlight x Hentaied collection.

Show More