Sportsheets' Strap-on Featured on ‘Keeping Up With the Kardashians’

HUNTINGTON BEACH, Calif. — Sportsheets’ strap-on harness and matching dildo played guest-starring roles in the 8th-season premiere of the highly-rated E! TV show “Keeping Up With the Kardashians.”

The company explained that its product popped up after Kourtney Kardashian surprised her “anal-eager” husband Scott Disick with the strap-on.

“We’re quite pleased to see that Kourtney Kardashian chose one of our popular strap-ons and silicone dildos to introduce anal sex into her relationship,” Sportsheets President Julie Stewart said. “We design our strap-ons using the highest quality materials and make sure they are adjustable to fit the widest array of body types. And we include a body-safe silicone dildo perfectly sized for beginner users so shoppers don’t have to stress about making the right choice.”

Sportsheets said Kardashian made a sincere effort to entice Disick but he declined, although his hesitation wasn’t unexpected.

“Couples often need some time to prepare for pegging and it might take a few more conversations before Kourtney gets to officially strap it on,” Stewart added. “But our sales numbers prove that pegging is more than a simple trend, and products like our New Comers Strap-on Kit continue to be some of our best-selling items in this category. We hope Scott warms up to the idea soon — he doesn’t know what he’s missing.”

“Keeping Up With the Kardashians” remains the E! network’s highest-rated show with its 2012 season premiere having attracted nearly 3 million viewers — mostly women aged 18-39, according to Sportsheets.

The show airs Sunday nights at 9 p.m. on E!

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Le Wand Dive Gets Wired.com Review

Le Wand Dive has been spotlighted by WIRED with a review by tech and lifestyle journalist Amanda Chatel.

Blush Introduces 'Splash' Vibe

Blush has debuted its new duck-themed Splash vibrator.

SVibe Debuts 2 New Vibrators

SVibe has introduced the new Snail GIZI Duo and Snail AXI Spot Wand.

ProDx Health Introduces 'Power Femme' Test

ProDx Health has introduced its new Power Femme Home Collection Kit.

Orion Expands Cottelli 'Accessoires' Line

Orion Wholesale has introduced five new “It” pieces from its Cottelli Accessoires line.

ANME Wraps With Product Drops and Partnerships

ANME wrapped on Wednesday, the event’s third day, after delivering a mix of product launches, power meetings and networking — all while preserving the laid-back vibe that attendees say always makes ANME feel like a homecoming.

Playharda Wholesale, Secret Dome Ink U.K. Distro Deal

Playharda Wholesale and BDSM brand Secret Dome have signed a deal for UK distribution.

Hankey's Toys Releases 'Kitsune's Knot' Dildo

Mr. Hankey's Toys has introduced its new Kitsune’s Knot dildo.

Velvet Thruster Signs Distro Deal With ECN

Velvet Thruster has inked a distribution deal with East Coast News (ECN).

Kiiroo Introduces New Agatha Vega Stroker

Kiiroo has debuted the new Agatha Vega stroker sleeve from its FeelStar line.

Show More