Sportsheets' Strap-on Featured on ‘Keeping Up With the Kardashians’

HUNTINGTON BEACH, Calif. — Sportsheets’ strap-on harness and matching dildo played guest-starring roles in the 8th-season premiere of the highly-rated E! TV show “Keeping Up With the Kardashians.”

The company explained that its product popped up after Kourtney Kardashian surprised her “anal-eager” husband Scott Disick with the strap-on.

“We’re quite pleased to see that Kourtney Kardashian chose one of our popular strap-ons and silicone dildos to introduce anal sex into her relationship,” Sportsheets President Julie Stewart said. “We design our strap-ons using the highest quality materials and make sure they are adjustable to fit the widest array of body types. And we include a body-safe silicone dildo perfectly sized for beginner users so shoppers don’t have to stress about making the right choice.”

Sportsheets said Kardashian made a sincere effort to entice Disick but he declined, although his hesitation wasn’t unexpected.

“Couples often need some time to prepare for pegging and it might take a few more conversations before Kourtney gets to officially strap it on,” Stewart added. “But our sales numbers prove that pegging is more than a simple trend, and products like our New Comers Strap-on Kit continue to be some of our best-selling items in this category. We hope Scott warms up to the idea soon — he doesn’t know what he’s missing.”

“Keeping Up With the Kardashians” remains the E! network’s highest-rated show with its 2012 season premiere having attracted nearly 3 million viewers — mostly women aged 18-39, according to Sportsheets.

The show airs Sunday nights at 9 p.m. on E!

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Alex Fine Details Her Journey as Dame CEO, Pleasure Activist

Alex Fine’s venture into the world of sextech began with a master’s degree in clinical psychology from Columbia University. Her original goal was to become a sex therapist, but in 2014, she recognized a much broader opportunity.

Le Wand Introduces 'Dual Stimulation' Vibe Collection

Le Wand has debuted its new Dual Stimulation vibrator line.

Sportsheets Expands 'Peaches 'N CreaMe' BDSM Collection

Sportsheets has introduced 13 new items from its Peaches ‘N CreaMe collection of BDSM products.

Satisfyer Rebrands 'Pro 2 Kiss' Vibe as 'Deep Kiss'

Satisfyer has rebranded its Pro 2 Kiss mini vibe as the Deep Kiss.

Lovense Debuts 'Lush Mini' Wearable Egg Vibrator

Lovense has introduced its new remote-controlled Lush Mini wearable egg vibrator.

Blush Debuts 'Dream Crush' Vibe

Blush has introduced the Dream Crush mini-vibrator from its Play With Me collection.

Vush, Kayla Jade Collab for Pleasure Product Collection

Sexual wellness brand Vush and performer Kayla Jade have partnered for a limited-edition line of pleasure products.

XBIZ Expo Debuts New '3D' Hybrid Show Format, Set for Jan. 8-12

XBIZ Expo, the premier business-to-business event exclusively for product manufacturers, retail buyers and the broader pleasure community, will return this January with a new hybrid format designed to give qualifying participants more ways to conduct business.

Doja Cat Gives Nod to Motorbunny

Doja Cat has given a nod to Motorbunny in a social media post.

Full Circle Debuts 'My Buddy' Anal Vibe Collection

Full Circle has introduced its new My Buddy collection of anal vibrators.

Show More