Hirsch, Kross and Pierce Discuss Measure B's Effects

LOS ANGELES — As expected, Vivid Entertainment and two adult performers filed a motion for preliminary injunction and an opposition to the AIDS Healthcare Foundation's motion to dismiss a lawsuit targeting Measure B, Los Angeles County's Safer Sex in the Adult Film Industry Act.

The filings, made late last week, take place of similar ones made several months ago before the AHF was granted intervenors status by the court in Vivid's suit. Those earlier court actions, however, were withdrawn.

U.S. District Judge Dean Pregerson plans to hear the new motion to dismiss and motion for preliminary injunction on July 1 at federal court in Los Angeles.

The latest filings by Vivid include declarations to the court made in support of enjoining enforcement of Measure B by Vivid's co-founder and co-chairman, Steven Hirsch, as well as co-plaintiffs Logan Pierce and Kayden Kross, as well as Vivid attorney Ronald London.

Hirsch told the court that adult video audiences react negatively to the use of condoms by performers. In fact, he said, it results in 35 percent lower sales than those that forgo condoms.

He said that the adult industry, for the most part, has implemented strict requirements for each production to protect performers and that the APHSS (Adult Production Health and Safety Services), helps assist adult producers employ a safe work environment by screening for HIV and other sexually transmitted infections.

Vivid has shot about 95 percent of its films in Los Angeles County through its 30-year history, and that Measure B effects his business with stifling limitations, Hirsch said.

"All these limitations — from the availability of performers and other talent, to less-accessible support services, to significant limits on potential locations to film — necessarily affect the artistic options Vivid enjoys and translates directly into how Vivid expresses itself through adult film," Hirsch said. "Vivid is now, as a result of Measure B, forced to write scripts around the locations that are available for it to shoot its adult films, rather than being able to bring its full creativity to bear in conceiving the unique, high-quality adult films."

Hirsch went on to say that surrounding localities have adopted similar laws and that there likely are other municipalities that are considering them.

"This extinguishes alternative avenues for communications even outside Los Angeles County," Hirsch said.   

Hirsch emphasized that all of the services and infrastructure available for shooting and producing films is available in Los Angeles and that if Measure B is not enjoined, its enforcement will serve as a "serious impediment to Vivid's production of works protected by the First Amendment."

"[Nowhere] else offers the necessary access to services and facilities that exist for non-adult films on which we rely — and which face no impediments under Measure B — including production crews, editors, sound tracking, equipment suppliers, set directors, location finders and other needs."

Kross, meanwhile, declared to the court that Measure B has prevented her from expressing herself from films and her website, ClubKayden.com, which she has been brought to a halt with the county ordinance.

"I use my own home to produce performances for ClubKayden, but because my home is in Los Angeles County, Measure B has prevented me from shooting," she said. "And, because I do not have budget for Club Kayden productions to shoot outside my home by traveling beyond Los Angeles County and renting locations owned by others, my production of adult films for ClubKayden has been brought to a halt by Measure B."

Pierce told the court that since Measure B's enactment, the frequency and amount of adult production in Porn Valley has decreased significantly.

"Fear of enforcement has definitely chilled production by adult film companies," Pierce said. "As a result, I have worked less and adult film companies  have shot less frequently, all of which limits my opportunities to express myself as I would otherwise choose on film."

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

UPDATED: Court Approves Class Action in Labor Claims Against VMG

A U.S. district court has granted class certification in a civil lawsuit filed against Vixen Media Group (VMG) by retired performer Kenzie Anne, making it possible for additional performers to join in a class action against the company.

Pervz Drops Latest Installment of 'Polar Opposites'

Pervz has debuted the latest installment of the Reptyle cross-site release "Polar Opposites," starring McKenzie Mae, Emma Rosie, Demi Hawks, Coco Lovelock, and Danny Mountain.

Brazil Invites Public Input on Guidelines for New Digital Law

Brazil’s National Data Protection Authority (ANPD) is soliciting public comments to help improve interpretation and application of the country’s Digital Statute for Children and Adolescents (Digital ECA), which requires adult websites to age-verify users located in Brazil.

Jasmine Sherni, Blake Blossom Headline 'Dirty Talk' From Dorcel

Jasmine Sherni and Blake Blossom star in "Dirty Talk," the latest feature from Dorcel.

Scarlett Alexis, Vince Karter Front Latest From Bellesa Plus

Scarlett Alexis and three-time XMAs Male Performer of the Year Vince Karter star in the latest release from Bellesa Plus, titled “Obedience.”

Aleksa Mink Stars in Latest From HardX

Aleksa Mink stars with Isaiah Maxwell in the latest release from XEmpire studio brand HardX.

X3 Expo Unveils Euro All-Stars for Inaugural Amsterdam Edition

X3 Expo, Hollywood's premier adult entertainment expo, makes its European debut at Passenger Terminal Amsterdam Sept. 11-12, bringing together fans, creators, and industry insiders for the Continent’s largest assembly of adult entertainment stars, alongside a dazzling lineup of attractions spotlighting the cutting edge of modern media and pleasure tech.

2026 Pornhub Awards Nominees Announced

The list of nominees has been revealed for the eighth annual Pornhub Awards, which will be held May 27 in Los Angeles.

AEBN Publishes Popular Searches by Country for February, March

AEBN has released the list of popular searches from its straight and gay theaters, by country, for February and March.

Andi Avalon, Madelyn May Front Latest From New Sensations

Andi Avalon and Madelyn May star in the latest release from New Sensations.

Show More