Google's Penguin 2.0 Update Affects Porn Sites

LOS ANGELES — Google launched its fourth Penguin update Wednesday night, affecting the search visibility for various genres of websites, including those with porn content.

In an initial analysis of sites that have been affected the most, the SEO software company, SearchMetrics, found eight of the top 25 sites affected were porn sites, according to searchengineland.com.

SearchMetrics crunched the data using what it calls its “SEO Visibility” criteria, which looks at the visibility of a company’s web pages as they appear across a range of keywords in Google’s search results.

The eight porn sites on the list of 25 included pornhub.com, tube8.com, xhamster.com, largeporntube.com, bangyoulater.com, extremetube.com, 4bang.com and kporno.com.

Between them, the porn sites will lose between 25 and 40-percent of their previous SEO visibility at least for the keywords that SearchMetrics tracks, the report said.

In a blog post from SearchMetrics founder Marcus Tober, he said the impact from this latest Penguin update is smaller than he expected.

"It’s not the update I was expecting," he wrote. "I thought that this Google Penguin update would have had a bigger impact similar to Panda 1. ... My first analysis shows that many thin sites, sites with thin links and especially untrusted links face the problem." 

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

SWR Data Publishes 2026 'Hot List' Report

Adult industry market research outfit SWR Data has published its 2026 Hot List report on the top creator platforms of 2025.

Adult Chat Platform Arousr Sets Human-Only Host Policy

Adult chat platform Arousr has announced a policy to only use verified human hosts, not chatbots.

Arizona State Legislator Proposes Porn Ban

A member of Arizona’s House of Representatives on Wednesday introduced a bill that would make it illegal to produce or distribute adult content in that state.

SinfulXAI to Launch New AI Generator

AI companion platform SinfulXAI has announced its new AI video generator, launching in February.

AEBN Publishes Popular Searches for November, December

AEBN has published the top search terms for November and December from its straight and gay theaters in all 50 states and the District of Columbia.

X3 Expo Day 2 Delivers Stars, Screenings and Fan Favorites

The sun once again shone brightly on the historic Hollywood Palladium as throngs of avid fans made their way through the doors, ready to experience Day 2 of the 2026 X3 Expo.

X3 Expo Kicks Into Gear With an All-Star Lineup

Outside the historic Hollywood Palladium on Friday, a huge crowd of fans lined Sunset Boulevard, eagerly awaiting the opening of the 2026 X3 Expo and their big chance to meet the cream of the crop of adult stars.

2026 XBIZ Honors Salutes Resilience Across the Online Adult Industry

The 2026 XBIZ Honors packed house Wednesday night, turning the Kimpton Everly Hotel’s Nichols Ballroom into a gala celebration of industry excellence.

Elevated X Integrates CCBill for Payment Processing

Elevated X has added CCBill payment processing integration to its ELXNexus traffic management and affiliate software.

Florida Congressman Files Latest Bill to Repeal Section 230

Rep. Jimmy Patronis of Florida has become the latest member of Congress to propose legislation that would repeal Section 230 of the Communications Decency Act, which protects interactive computer services — including adult platforms — from liability for user-generated content.

Show More