LOS ANGELES — The Screaming O today announced a new multi-level branding and marketing strategy to boost brand awareness on the distribution level and to help generate sales.
The company said merchandising associate Dan Holman is spearheading the effort to improve performance that will include in-store evaluations and other national duties that have begun with a Los Angeles launch.
As part of a southern California merchandising team, Holman will be visiting stores as a direct resource for product education and marketing tools with a goal of increasing the brand’s presence on the retail level while providing key marketing and merchandising accessories.
“We want to educate retailers on our full product line and the innovative promotional tools we create to help enhance our in-store appearance to the end customer,” The Screaming O President Justin Ross said.
He added, “We also are dedicated to establishing strong working partnerships with our trusted distributors through regular communication and product updates. This new in-store marketing program allows us to be of further service to our industry supporters and hear their valuable feedback first-hand.”
Company representatives will also be reporting to supporting distributors to help streamline product orders and follow up to assure timely and accurate shipping.
Interested retail outlets are encouraged to contact their Screaming O representative for inquiries and further information about the hands-on merchandising program. The company said Holman’s travel schedule is already underway with store visits scheduled throughout the summer.
Retailers interested in an in-store visit can contact promotions@thescreamingo.com.
