Liberator Inks Australian Distro Deal With Calvista

ATLANTA — Liberator Inc. announced today a distribution deal with Calvista to distribute its products in Australia and New Zealand.

Liberator said it officially launched in the Oceanic nations at the Adultex  trade show hosted by Calvista at the Royal Pines Resort in Gold Coast, Queensland. The show featured delegates from every major retail outlet Calvista services.

Between Adultex and market-based research conducted through one-on-one interviews with buyers, Calvista has agreed to bring on Liberator’s top 15 SKUs. The first container of Liberator goods is on the water and most of the products will be sold before the container reaches Australia.

"We feel that the response is going to be great and that our customers will truly appreciate the Liberator brand and what it stands for," Calvista CEO Michael Basset said. "We are committed to making it a success and look forward to many years of great sales together."

Liberator noted that its compression packaging has played a large role in its ability to meet worldwide demands, with Australia being no exception. The reduced size in packaging allows for lower shipping costs and an increased number of products per shipping pallet.

"After traveling to Australia and meeting Michael and his team there was no question that these were the people Liberator needed to partner with,” Liberator executive vice president Michael Kane said.

He added, “Their professionalism and passion for the brand coupled with their reach made them the obvious choice. After attending Adultex, I am very confident that the Australian market will prove to be an exciting opportunity for the Liberator brand.”

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Playharda Wholesale, Secret Dome Ink U.K. Distro Deal

Playharda Wholesale and BDSM brand Secret Dome have signed a deal for UK distribution.

Hankey's Toys Releases 'Kitsune's Knot' Dildo

Mr. Hankey's Toys has introduced its new Kitsune’s Knot dildo.

Velvet Thruster Signs Distro Deal With ECN

Velvet Thruster has inked a distribution deal with East Coast News (ECN).

Kiiroo Introduces New Agatha Vega Stroker

Kiiroo has debuted the new Agatha Vega stroker sleeve from its FeelStar line.

'Groove Thing' Sets Kickstarter Funding Record for Insertable Pleasure Product

Groove Thing, an insertable pleasure product that plays audio, has set a funding record on Kickstarter.

Nalpac/Entrenue, Ohdoki Sign Distro Deal for 'The Handy'

Nalpac/Entrenue has inked an exclusive U.S. distribution deal with Ohdoki Products for The Handy.

Onahole Debuts New 'Miss Boss Cup' Stroker

Pleasure brand Onahole has introduced its new Miss Boss Cup stroker.

ProDx Health Introduces 'Trust 1' HPV Test

ProDx Health has introduced its new Trust 1 Home Collection Kit for HPV testing.

Eye of Love Debuts 'Pheromone Roll-On Duo' From Bloom Line

Eye of Love has introduced the Pheromone Roll-On Duo fragrance set from its Bloom collection.

Full Circle Releases 'Grinders' Collection

Pleasure brand Full Circle has debuted its new Grinders collection of discreet vibrators.

Show More