Liberator Inks Australian Distro Deal With Calvista

ATLANTA — Liberator Inc. announced today a distribution deal with Calvista to distribute its products in Australia and New Zealand.

Liberator said it officially launched in the Oceanic nations at the Adultex  trade show hosted by Calvista at the Royal Pines Resort in Gold Coast, Queensland. The show featured delegates from every major retail outlet Calvista services.

Between Adultex and market-based research conducted through one-on-one interviews with buyers, Calvista has agreed to bring on Liberator’s top 15 SKUs. The first container of Liberator goods is on the water and most of the products will be sold before the container reaches Australia.

"We feel that the response is going to be great and that our customers will truly appreciate the Liberator brand and what it stands for," Calvista CEO Michael Basset said. "We are committed to making it a success and look forward to many years of great sales together."

Liberator noted that its compression packaging has played a large role in its ability to meet worldwide demands, with Australia being no exception. The reduced size in packaging allows for lower shipping costs and an increased number of products per shipping pallet.

"After traveling to Australia and meeting Michael and his team there was no question that these were the people Liberator needed to partner with,” Liberator executive vice president Michael Kane said.

He added, “Their professionalism and passion for the brand coupled with their reach made them the obvious choice. After attending Adultex, I am very confident that the Australian market will prove to be an exciting opportunity for the Liberator brand.”

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Kheper Releases New 'Drink if... Taboo Version' Party Game

Kheper Games has released its new "Drink if… Taboo Version" party game.

Aneros Debuts 'Eupho Syn V' From 'Vibration Collection'

Aneros has introduced the Eupho Syn V from its Vibration Collection.

Wells Apparel Group Inks Distro Deal With Kix'ies

Wells Apparel Group has signed a deal with Kix’ies, Inc. for distribution throughout 13 states.

Ohdoki Debuts 2 New Strokers

Ohdoki has introduced two new stroker sleeves.

CalExotics Debuts 2 New Pleasure Products From 'Connect' Collection

CalExotics has introduced two new pleasure products from its CalExotics Connect line.

Orion Debuts New Vibrator From 'Javida' Line

Orion Wholesale has introduced the new RC Licking Panty Vibe from its Javida line.

Fleshlight Debuts Ana Andrews Stroker

Fleshlight has introduced its new Ana Andrews Pro stroker, Succu-bust.

Svakom Launches Full Company Rebrand

Svakom has launched a rebrand of its logo and products.

EngErotics Announces 'Thoughts & Prayers' Anal Plug Set

Pleasure brand EngErotics has announced its Thoughts & Prayers anal plug set, going on presale June 9.

Kiiroo Introduces New Lacy Lennon Stroker

Kiiroo has debuted the new Lacy Lennon stroker sleeve from its Feel Stars line.

Show More