Williams Trading Reports Successful ILS

LAS VEGAS — Williams Trading Co. reported that the April installment of the International Lingerie Show in Las Vegas was a success.

"Each show we like to bring new and innovative products to our customers and this time around was no different," said Bob Pyne Jr., vice president of Williams Trading, "Key by Jopen, VerSpanken Water Weiners from Big Teaze Toys and the Gemstones Silicone Pleasure Beads from Vixen Creations are just a few of the new items that have been added to our already extensive inventory."

"This show was a great opportunity to reach out to our customers in a new and exciting way," said Rich Pyne, sales manager. "We thought that this would be the perfect opportunity to honor our customers, staff and industry friends with show specials, give-aways and a celebration!"

This year  the company raffled off two gift baskets of premium products that were donated manufacturers including LELO, Pipedream Products, CalExotic Novelties, PHS  International, Nasstoys, California Fantasies, Screaming O, Doc Johnson, Sportsheets, Icon Brands, Wet, Synergy Erotic Novelties, Tantus and more.

Nane Tolson, owner of For Ladies Only Parties, and one of the gift basket raffle winners said, "Thank you Williams Trading Co. for the wonderful basket of goodies! Every year we have our For Ladies Only Parties convention and every year I try to give away lots of goodies to our attending ladies. This year you have made that job really easy for me and I want to THANK YOU again for the amazing amount of products that you put into the basket! What a wonderful way to end our trip to the ILS show! Our best of wishes for your continued success at Williams Trading and we will see you folks again at next year’s show!"

The second basket winner, Mary Westlund of Mary's Toys 4 U, said, "I love it very much!"

The company also raffled off two $500 gift certificates to new customers to stock their shelves for the upcoming spring season.

 Dennis Diaz from G-Spot Lollipop was on hand throughout the show talking about his G-Spot stimulator as well as Bill Butler of Earthly Body giving demonstrations on hemp oil body massage candles.

The company wrapped up the three-day event with an intimate gathering to mark the 33rd anniversary of senior sales specialist Bob Cichetti with Williams Trading Company.

Hence, the company honored Cichetti with a show special in his honor as well as a surprise party at the Wine Cellar at the Rio Las Vegas Hotel and Casino.

"I want to thank everyone who made my 33rd anniversary the best so far and I'm looking forward to many more,” Cichetti said. “I want to thank Bob Pyne Sr. for giving me my start in the business and I want to thank the rest of his family for making it easy to go to work for the last 33 years. I must admit that I was totally surprised by the gathering of vendors and customers that I have known for years joining in the celebration along with new customers as well. Hopefully we can keep this going and have a party every year and keep adding more and more friends to the guest list.”

For sales, email sales@williamstradingco.com or call (800) 423-8587.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Starship Introduces New Wellness, Pleasure Product Lines

Starship has debuted its new On My Mind lubricant line and Devil Got Bound bondage collection.

Eldorado, Paradise Ink US Distro Deal for 'Art of Illumination' Collection

Eldorado Trading has inked an exclusive U.S. distribution deal with Paradise Pleasure Products for the new Art of Illumination collection of pleasure products.

Sliquid Expands Massage Oil Collection

Wellness brand Sliquid has introduced two new scented oils to its Massage collection.

Nexus Debuts 'Ascend' Rotating, Thrusting Massager

Nexus has introduced its new Ascend thrusting and rotating massager.

Lovense Debuts 1st 'AI Companion' Love Doll

Lovense has introduced its first AI Companion Doll at the 2026 Consumer Electronics Show (CES) in Las Vegas.

Male Power Debuts 'Eggplant' Collection

Male Power has introduced its new Eggplant collection of men's underwear.

Nexus Introduces Automatic Anal Douche

Nexus has debuted its new Automatic Rotating 360-degree anal douche.

Orion Debuts 'Three in a Row' Dildo Set From 'You2Toys' Line

Orion Wholesale has introduced the new three-piece dildo set Three in a Row from its You2Toys line.

XBIZ Expo 2026 Pleasure Product Trade Show Schedule Announced

XBIZ is pleased to announce the release of the full show schedule for the XBIZ Expo pleasure product trade show, set to take place Jan. 8–12 at the Loews Hollywood Hotel.

Magic Silk Debuts 'Black Cherry' Collection

Magic Silk has introduced its new Black Cherry line of apparel.

Show More