Williams Trading Reports Successful ILS

LAS VEGAS — Williams Trading Co. reported that the April installment of the International Lingerie Show in Las Vegas was a success.

"Each show we like to bring new and innovative products to our customers and this time around was no different," said Bob Pyne Jr., vice president of Williams Trading, "Key by Jopen, VerSpanken Water Weiners from Big Teaze Toys and the Gemstones Silicone Pleasure Beads from Vixen Creations are just a few of the new items that have been added to our already extensive inventory."

"This show was a great opportunity to reach out to our customers in a new and exciting way," said Rich Pyne, sales manager. "We thought that this would be the perfect opportunity to honor our customers, staff and industry friends with show specials, give-aways and a celebration!"

This year  the company raffled off two gift baskets of premium products that were donated manufacturers including LELO, Pipedream Products, CalExotic Novelties, PHS  International, Nasstoys, California Fantasies, Screaming O, Doc Johnson, Sportsheets, Icon Brands, Wet, Synergy Erotic Novelties, Tantus and more.

Nane Tolson, owner of For Ladies Only Parties, and one of the gift basket raffle winners said, "Thank you Williams Trading Co. for the wonderful basket of goodies! Every year we have our For Ladies Only Parties convention and every year I try to give away lots of goodies to our attending ladies. This year you have made that job really easy for me and I want to THANK YOU again for the amazing amount of products that you put into the basket! What a wonderful way to end our trip to the ILS show! Our best of wishes for your continued success at Williams Trading and we will see you folks again at next year’s show!"

The second basket winner, Mary Westlund of Mary's Toys 4 U, said, "I love it very much!"

The company also raffled off two $500 gift certificates to new customers to stock their shelves for the upcoming spring season.

 Dennis Diaz from G-Spot Lollipop was on hand throughout the show talking about his G-Spot stimulator as well as Bill Butler of Earthly Body giving demonstrations on hemp oil body massage candles.

The company wrapped up the three-day event with an intimate gathering to mark the 33rd anniversary of senior sales specialist Bob Cichetti with Williams Trading Company.

Hence, the company honored Cichetti with a show special in his honor as well as a surprise party at the Wine Cellar at the Rio Las Vegas Hotel and Casino.

"I want to thank everyone who made my 33rd anniversary the best so far and I'm looking forward to many more,” Cichetti said. “I want to thank Bob Pyne Sr. for giving me my start in the business and I want to thank the rest of his family for making it easy to go to work for the last 33 years. I must admit that I was totally surprised by the gathering of vendors and customers that I have known for years joining in the celebration along with new customers as well. Hopefully we can keep this going and have a party every year and keep adding more and more friends to the guest list.”

For sales, email sales@williamstradingco.com or call (800) 423-8587.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Full Circle Introduces 2 New Display Planograms

Full Circle has debuted new display planograms for its jewelry line and its bullet vibe collection.

Creative Conceptions Debuts 'Skins' Non-Latex Condoms

Creative Conceptions has introduced the new Skins line of non-latex condoms.

Rouge Group Taps Sean Macauley for Global Sales Manager

U.K. pleasure brand Rouge Group has appointed Sean Macauley as its new global sales manager.

Male Power Debuts 'Gridlock'd' Collection

Male Power has introduced its new Gridlock’d collection of men's underwear.

B-Vibe, Gigi Engle Partner for 'Kink Starter Kit'

B-Vibe and author Gigi Engle have partnered for the limited-edition Kink Curious Kit.

Orion Debuts 'Vibepad Mini' Vibrator

Orion Wholesale has introduced its new Vibepad Mini vibrator.

SCOTUS Won't Hear Appeal in NYC Adult Businesses Zoning Case

The U.S. Supreme Court has declined to hear an appeal by a group of adult businesses of a lower court’s decision allowing enforcement of a 2001 zoning law aimed at forcing adult retail stores out of most parts of New York City.

National Signs Distro Deal With NeuroSource for Happy Mind, XXXTabs

National Distribution has signed a deal with NeuroSource to carry the wellness brand's Happy Mind and XXXTabs product lines.

Nobü Partners With JellyFilledGirls for 'Jëli' Vibrator

Pleasure brand Nobü has teamed up with creator duo JellyFilledGirls to release the Jëli vibrator.

Orion Debuts 'RC Inflatable Expander Plug' From 'Anos' Line

Orion Wholesale has introduced the RC Inflatable Expander Plug with Vibration from its Anos line.

Show More