Magic Wand Unveils Rebranded Look

LAS VEGAS — The Magic Wand, the iconic personal massagers for more than 30 years, unveiled a new look at the International Lingerie Show.

The Magic Wand has been recommended by sex therapists since the 1970s.

"We are very excited about the updated brand look and new packaging, as well as about our new consumer website,,” says Shay Martin, vice president of Vibratex. “We are humbled to be the stewards of such an effective vibrator and to have the opportunity to continue to provide this best-selling brand to our retail partners.”

Vibratex has been the sole authorized import agent of the Hitachi Magic Wand for more than a decade. With the launch of the latest-generation Magic Wand, the company said it is gearing up to further support and expand the brand with retail partners.

"While many have tried to imitate the Magic Wand, it has never been equaled in power, quality, durability, or consumer satisfaction," Martin said. “And, with today’s updates in look and feel, as well as an even stronger construction, we expect consumer demand for the Magic Wand to continue to expand. It is a privilege to be leading a brand that has such a dedicated fan following of satisfied consumers, who rely on the Magic Wand to provide pleasure, day after day, year after year.”

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