Fun Factory Releases New Battery-Operated Mini-Vibes

Ariana Rodriguez

BURBANK, Calif. — Fun Factory introduces a new line of battery-operated mini-vibe versions of its rechargeable Smart Vibes.

“There is a market for battery, this is why we continue to make them,” said Emilie Rosanvallon, director of marketing at Fun Factory USA. “Carrying some battery in your selection is key for any retailer. All if our key partners, such as Good Vibes, have in their best sellers list the Meany and the Laya — both battery operated.”

According to Rosanvallon, the difference in price points is what primarily sways shoppers. Rechargeable silicone mini-vibes range between $90-109, while battery-operated toys range in between $50-70.

“For example, our Ocean Click n Charge is $89.99 and our Ocean battery is $59.99,” Rosanvallon said. “Many high-end brands have banished battery, but FUN will not do this. The Ocean and Flash are such good sellers in CnC we decided to also offer them in battery, and in more colors. We surveyed some consumers and found that their success lies in their shapes, not the fact that they are rechargeable.

“Another important thing to note about battery vibes is they are technically invincible. Unless the motor is defective, a toy typically dies because the rechargeable battery has reached the end of its life, as people know from using cell phones. When you use disposable batteries, your toys NEVER die unless the motor is cheap, but FUN has the most durable motors around, with a lifetime guarantee.”

The silicone vibes, which includes models Little Paul, Ocean, Flash, Meany and Gigolino, are hypoallergenic and feature six speeds and six patterns. They come with a two-year warranty.

Fun Factory is currently accepting pre-orders for the new range of battery-operated mini-vibes, which are slated to begin shipping on May 15.

Fun Factory will offer a sneak peek at prototypes for upcoming releases at next week’s International Lingerie Show in Las Vegas, at the company’s booth #610.

Retailers can email to find out more about pricing and availability of the new items.