Adultmoda Launches Rich Media Mobile Ads

LONDON — Adultmoda has announced the launch of the ability for advertisers to run Rich Media ad campaigns on Smartphones and Tablets, which it says is a first for the adult mobile advertising sector.

While Adultmoda said it believes text and banner ads still play an important part in adult mobile advertising, its platform now allows advertisers to deliver experiences "that go way beyond what can be achieved using text, static graphics, or GIF animations."

Examples of Rich Media ads include:

* Banners that float or expand across the page, providing a large area for interaction and display of changing content/information to the user.

* Video players launched within an ad: A video player application can now be launched on a mobile website or app without the user having to leave the site they are browsing.

* Live content changes such as galleries, video feeds and live chat can be displayed without having to reload the mobile web page.

* Interactive ads that allow adult sites to communicate with users through features such as sign-up forms, location on a map, tweeting and social media interactions.

Benefits include:

For Advertisers/Agencies:

* More compelling ads which provide a far more exciting, fun and engaging user experience.

* Users can interact within the ad itself - no landing page required, and this user interaction will greatly increase the take up of services/products being promoted.

* More space available to get the message across, to offer services in an attractive way, and to really catch the user’s attention.

For Publishers - mobile website owners:

* Users can interact with a Rich Media ad without having to leave the Publisher's site. 

* High CPM earnings possibilities.

* Rich Media ads can liven up a site, acting as exciting content for visitors.

Terry Jackson, CEO of Adultmoda, remarked: "This is a great step forward for adult mobile advertising — we are really interested to see how the innovators in the adult and gaming sector will utilise Rich Media on mobile."

Adultmoda indicated they were already in talks with numerous tube sites and other high-traffic sites about running their Rich Media campaigns. The revenue potential for Publishers is expected to far outstrip that of static banners and text ads, and is typically on a CPM basis, according to the company.

Over the last year Adultmoda has continued to grow at a rapid rate, the company said. 

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Federal Appeals Court Vacates FTC 'Click to Cancel' Rule Pending Review

The U.S. Court of Appeals for the 8th Circuit on Tuesday vacated the Federal Trade Commission’s “click-to-cancel” rule aimed at making it easier for consumers to cancel online subscriptions, pending further review.

FSC Drops Florida AV Lawsuit in Wake of SCOTUS Decision

A U.S. district court judge granted on Tuesday a motion by Free Speech Coalition to dismiss the trade association’s lawsuit over Florida’s age verification law, a case that had been on hold pending the Supreme Court’s recent ruling on the constitutionality of state AV laws.

Ukrainian President Responds to Porn Legalization Petition

President Volodymyr Zelensky responded Tuesday to an OnlyFans model’s petition to decriminalize pornography in Ukraine, stating that he would wait for the legislative process to play out “in accordance with established procedure.”

Only Tax Deductions Joins Pineapple Support as Sponsor

Adult industry accounting firm Only Tax Deductions has joined the ranks of over 70 adult businesses and organizations committing funds and resources to Pineapple Support.

Adult Empire Launches 'Conversations' Podcast Series

Adult Empire has launched a new official podcast series hosted by Nicole Chappelle and Charlie.

Sex Work CEO Launches 'Teams Plan' for AI Assistant

Sex Work CEO has introduced the new Teams Plan for its AI-powered, NSFW text generator, GPTease.

2025 XBIZ Amsterdam Website Launches With Call for Speakers

XBIZ is pleased to announce that the website for its annual European conference, XBIZ Amsterdam, is now live.

NC Governor Vetoes Bill Targeting Adult Industry, Override Possible

North Carolina Governor Josh Stein today vetoed a bill imposing new regulations that adult industry observers have warned could push adult websites and platforms to ban most adult creators and content.

25,000 Sign Petition to Legalize Pornography in Ukraine

An OnlyFans model’s petition to decriminalize pornography in Ukraine has amassed the 25,000 signatures required for official consideration by President Volodymyr Zelensky.

WannaCollab Joins Pineapple Support as Supporter-Level Sponsor

WannaCollab has joined the ranks of over 70 adult businesses and organizations committing funds and resources to Pineapple Support.

Show More