Brazzers Debuts 1st 'Get Rubber!' PSA Video of 2013

Rhett Pardon

LUXEMBOURG — A new minute-long public service announcement that Manwin's Brazzers unit produced for its "Get Rubber!" campaign features a fictional nightclub where updated health tests are mandatory in order to get in.

In the video, expired health tests are rejected, and patrons are denied access to the Brazzers club.

The project’s latest safe-sex PSA features adult entertainers Alexis Ford, Kristen Price and Mia Lelani, dancing away inside the club and taking shots while dozens of men wait in line outside behind the club's red velvet rope.

"Says here, this test is expired," the doorman says to a male club-goer, later saying, "You don't get into this club."

The Get Rubber! project was unveiled by Brazzers in October 2010 on a 7th Avenue billboard in New York. The launch was followed by a series of videos spreading the safe-sex message.

“We take the sexual health of our performers very seriously, and take pride in all the safety measures that are taken to create a safe work environment for every production,” said Frank L, Brazzers’ vice president of production. “We have our entertainers covered, and with Get Rubber! we aim to help inform our viewers.”

The PSA will be made available as pre-roll on all Brazzers DVDs, and can also be viewed here.