Hello Touch Garners Mainstream Praise

SAN FRANCISCO — Design-centric brand Jimmyjane attributes the soaring sales of its latest release, the Hello Touch, in part to media coverage.

Mainstream media including the Today Show, Men’s Health, GQ, Cosmopolitan, CNBC.com, NY Post, Harper’s Bazaar, and many more featured the product. Gizmodo, the leading tech blog, proclaimed “Hello Touch could be the best sex toy ever invented.”

The Hello Touch was launched in January and continues to break sales records and
receive unprecedented coverage in mainstream media, the company said.

“Several factors contributed to the vibrator’s success, including its innovative design, cultural trends such as the 50 Shades of Grey phenomenon, the openness of Generation Y consumers, and an overarching cultural shift that’s bringing these formerly taboo products into mainstream interest,” the company said. “The success of the launch and the continued boom in sex accessory sales during the Valentine’s Day season reflects the rapidly expanding consumer interest in what is already a multi-billion dollar industry.”

Jimmyjane launched Hello Touch in time for Valentine’s Day, resulting in a 91 percent YOY spike in revenue for the company’s online boutique, Jimmyjane.com. Jimmyjane sold more Hello Touch units in the first two weeks of sales than in the first four months of sales of FORM 2 during its 2010 launch (previously the company’s most successful product introduction).

“The momentum of the HELLO TOUCH launch is unprecedented, and speaks volumes for how far the market, and the conversation surrounding it, has progressed,” said Ethan Imboden,  Jimmyjane founder and Chief Creative. “We’re approaching the day when buying a vibrator will be as matter-of-fact as picking up a new electric toothbrush. Along the way, we’re seeing the hesitations in the media and society at large melt away, making room for a more informed discourse, a more consumer-centric marketplace, and ultimately, much happier end users."

Also contributing to the mainstream acceptance of Jimmyjane’s latest vibrator is a general shift in the industry, with more approachable, body-safe products on the market. In recent years, well-known brands such as Trojan and Durex have entered the vibrator market.

During his keynote presentation at the XBIZ 360 Pleasure Products conference earlier this year, Imboden noted “it is only a matter of time before other major multinational brand conglomerates look at the industry, and it is too big and too delicious for them to ignore.”

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Orion Debuts New Style From Cottelli Lingerie

Orion Wholesale has added a new style from its Cottelli lingerie line.

The Cowgirl Debuts 'Saddle' Sex Machine

Cowgirl has introduced its new Saddle sex machine with attachments.

XR Brands Debuts 'Jock Enhancers' Collection

XR Brands has introduced its new Jock Enhancers line.

Blush Introduces 'Golden Dawn' Dildo From Avant Line

Blush has debuted the Golden Dawn dildo from its Avant Collection.

Orion Debuts 'Nodding Head' Vibe From Sweet Smile Line

Orion Wholesale has introduced the Vibrator With a Nodding Head from its Sweet Smile line.

Full Circle Debuts New 'Cleo Feather' Vibe

Pleasure brand Full Circle has introduced its new Cleo Feather Tickler vibrator.

Pjur Launches 'Toy' Line in North America

Pjur has announced its Toy series of wellness products will be available for purchase in the U.S. starting in September.

Orion Expands Cottelli 'Costumes' Line

Orion Wholesale has introduced two new outfits from its Cottelli Costumes line.

Harry Styles' Lifestyle Brand Enters Sexual Wellness Space With 'Pleasing Yourself' Vibe, Lube

Pleasing, the lifestyle brand founded by Harry Styles, has launched its first sexual wellness product line, Pleasing Yourself, featuring a double-sided vibrator and a silicone lubricant.

Tenga Names Kyrie Hara Sales Lead

Japanese pleasure brand Tenga has appointed Kyrie Hara as its new sales lead for Tenga USA.

Show More