CHINO, Calif. — California Exotic Novelties announced today the addition of Roxana Forenza to its sales team as account executive.
Forenza will manage several existing accounts and also be responsible for cultivating partnerships in Latin America and other burgeoning markets.
“We enthusiastically welcome Roxana to the team,” Susan Colvin, President and CEO said. “She has a proven track record of excellence and her expertise in sales and merchandising will be a valuable asset for our new strategies.”
The sales pro most recently worked at Kheper Games. Prior to that she was an agent for Windermere Real Estate in Bellevue, Washington. Her background also includes being a merchandising coordinator for Winston Retail Solution and Levi Strauss & Co. in Seattle, Washington.
She has an AAA degree in Visual Merchandising from the Art Institute of Seattle and an AA degree in Business Administration from San Ignacio de Loyola in Peru.
“Roxana’s background in the expansion of international markets, new business development, and retail support, will help establish CalExotics’ position as a leader in the pleasure product industry,” Jackie White, vice president of sales said.
Forenza commented, “The market is expanding in all areas of the world, and focusing on Latin America is especially exciting for me. There is a lot of opportunity in this region. I’m proud to join the CalExotics team and represent the company as it continues to grow.”
The executive was the focus of a recent XBIZ Women in Adult profile.
