HUNTINGTON BEACH, Calif. — XR Brands reported today that it has experienced aggressive growth in 2012 with record sales and an expanded product line with 10 separate launches.
The XBIZ 2013 BDSM Pleasure Products Company of the Year also said its focus on international brand expansion and unique approach to design and merchandising has been met with great success and industry support. XR Brands now reaches new domestic and international accounts with an expanded brand lineup featuring 14 exclusive collections.
With thanks to its staff and the support of its retail and wholesale customers, the company said its brands and merchandised product lines have helped bring these niche markets into the mainstream and set a new trend in adult retail.
“We are especially proud of our hard work and determination this past year and I’d like to personally thank our dedicated staff and loyal industry partners for supporting us during this growth process,” XR Brands general manager Randy Alvstad said.
He added, “XR Brands balances the quality and design aesthetic of a boutique brand with the business mindset of a big-name manufacturer in order to maintain this respected reputation and we look forward to taking our work to the next level this year.”
XR Brands debuted some of the industry’s most unique and popular product lines in 2012, including the Master Series collection of classic fetish tools with a modern twist and Strict Leather, one of the largest bulk collections of handcrafted leather bondage accessories merchandised to allow a tactile shopping experience.
This approach to merchandising and packaging has offered retailers a new way to market fetish and niche products to a wider demographic.
“XR Brands is a passionate, driven and united company comprised of some of the industry’s most creative minds,” Alvstad said. “Our staff stays on trend and applies it to our packaging and product designs while straddling the line between creative and business to expand our reach. But we couldn’t do it without our loyal colleagues and customers domestically and abroad, and we’d like to personally thank them for their valuable support.”
XR Brands debuted and expanded 10 specialty lines in 2012 including Strict Leather, Master Series, Sex Flesh masturbators, Prisms erotic glass, Size Matters enlargement tools, Wand Essentials erotic massagers, TrinityMen sex toy essentials, Vogue vibe basics, the Twilight Wand electro stimulator, and the Trinity Vibes couples kits.
For more information about XR Brands visit XRBrands.com. For sales information email Alvstad at randy@xrbrands.com.
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