Je Joue Luxury Toys Now Available at Eldorado

BROOMFIELD, Colo. — Eldorado Trading announced today that it has partnered with Je Joue for its luxury toy line.

The company said London-based Je Joue is passionate about empowering couples and individuals to have great sexual experiences. Whether it's a clitoral stimulator, G-spot vibrator, rabbit or cock ring, Je Joue's products are the ultimate in body-safe luxury.

"Je Joue is very excited to partner with Eldorado," said Alicia Relles, Je Joue’s North America sales and marketing manager.

She added, "Je Joue has worked tirelessly to establish itself as a premier toy brand. We always aim to be forward thinking, quality driven, design savvy and educational based. At the very core our mission is to produce beautiful sex toys that introduce people to exciting new pleasure possibilities. It's extremely important to us that we align ourselves with a distributor who reflects that same values of excellence, innovation (with smart uses of modern technology) and to be the best we can be. Eldorado clearly fits the bill and we're looking forward to a long and profitable relationship with them."

Je Joue launched in 2008 and has garnered a number of awards in the last three years including 3 'O' awards, a Venus award for innovation and an AVN award for best small toy company.

"Je Joue is precisely the type of luxurious, high quality brand Eldorado goes after in order to make our customers more successful," Eldorado CEO and founder Larry Garland said. "This has been a long time in the making and we're extremely excited to have Je Joue as a partner. Our customers are going to do very well with this exceptional line."

The Je Joue products are available for purchase in a variety of styles through Eldorado.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Full Circle Expands 'Pleasure Company' Vibe Collection

Full Circle has added six new vibrators to its Pleasure Company line.

Fleshlight, Penthouse Partner for New 'Pet' Collection

Fleshlight has partnered with Penthouse to release a collection of strokers based on the anatomy of 12 Penthouse Pets.

Svakom, Kaotik Labs Return as Presenting Sponsor of XBIZ Awards, Pleasure and Retail Edition

The pleasure industry’s biggest night is set to shine even brighter as Svakom and sister brand Kaotik Labs return as presenting sponsors of the 2027 XBIZ Awards, Pleasure & Retail Edition, taking place at Avalon Hollywood on Jan. 9.

Electric Novelties Debuts 20 New 'Blue Line' Chastity Styles

Electric Novelties has introduced 20 new Blue Line chastity styles.

Sportsheets Wins Trademark Infringement Case Against Copycat Website

The World Intellectual Property Organization (WIPO) has ruled in favor of adult brand Sportsheets in a case against a copycat website using an infringing domain.

Sex Expo 2027 Unveils Guest Speaker Lineup

The Sex Expo 2027 schedule is now live, featuring two days of educational sessions, interactive workshops and expert-led conversations at the JW Marriott L.A. LIVE, Jan. 7-10.

Lovense Introduces Touch-Responsive 'Glint' Vibrating Anal Plug

Lovense has debuted its new Glint vibrating anal plug for couples, featuring a touch-responsive base that syncs the device's stimulation with the rhythm and thrust of the wearer's partner.

Orion Debuts New Vibe From 'Javida' Line

Orion Wholesale has introduced the newest vibrator from its Javida collection.

Fort Troff, XR Brands Enter Strategic Partnership

Pleasure brand Fort Troff has entered a strategic partnership with XR Brands for product development, manufacturing, and distribution.

Full Circle Expands 'Pleasure Company' Vibe Collection

Full Circle has added six new vibrators to its Pleasure Company line.

Show More