LOS ANGELES — Baci Lingerie has announced it will have a major presence this week at Sexpo in Cape Town, South Africa.
Baci Lingerie South Africa has secured three booths for the expo this Thursday through Saturday when it will highlight different lines from its extensive collection of intimate wear. Baci will sponsor and exhibit at all three South African Sexpo health, sexuality, and lifestyle shows this year, with Durban in June and Johannesburg in September.
Charlene Vermaak, the Baci sales director in S. Africa, remarked, “Baci South Africa has been the largest sponsor of Sexpo in South Africa for the past three years. We’ve launched the White and Black Labels, and most recently the Dreams collection at Sexpo to thousands of women. This year Baci is the largest exhibitor at the expo with three individual stands displaying a fantastic range of products.”
“This is a great opportunity for Baci to grow our worldwide consumer base,” said Frank Koretsky, owner of Baci Lingerie. “We look forward to building our brand with the women in South Africa – and their partners – as we introduce them to the world of Baci Lingerie.”
Each of Baci’s three booths at Sexpo will showcase a single line: the seductive Black Label line (booth #51), the accessible White Label (booth #21), and the Dreams Collection of bedroom costumes (booth #46). The booths will display a large assortment of items from the lines for consumers to purchase. Retailers may also browse and order lines and items, as well as schedule meetings with the Baci Lingerie South Africa sales team.
“Baci is the ideal partner in pushing SEXPO’s health, sexuality, and lifestyle expo,” said Sexpo South Africa owner Arthur Calamaras. “Baci’s luxurious styles make every woman feel even sexier and more glamorous.”
Sexpo – Health, Sexuality & Lifestyle Expo focuses on a broad spectrum of adult related topics and stage performances by local and international adult entertainers.
“In 2013, Baci Lingerie will exhibit in expos on six continents, demonstrating the reach of the brand, and our desire to celebrate every woman around the world,” Koretsky said.
Along with establishing a stronger presence in South Africa, Baci Lingerie plans exciting additions to its lines, including Baci’s White Label, Black Label and Dreams Collection, which will be showcased at SEXPO, as well as Baci Eyelashes and Envy Menswear.
To promote SEXPO and better reach South African consumers, Baci Lingerie South Africa maintains a Facebook page and a Twitter presence at @BaciLingerieSA.
Cape Town Sexpo is being held at Cape Town International Convention Centre. For more information, including dates for the Durban and Johannesburg shows, visit the show's website at sexpo.co.za.
