Developed by Dr. Charlie Glickman, one of the three doctors of human sexuality employed by Good Vibrations, the training session is broken down into topic-specific modules and mirrors the Good Vibrations University (GVU) training that the company’s staff receive.
GVU training mixes product knowledge with sex-positive attitudes. Modules include Vibrators, Condoms and Lubrications, Dildos and Harnesses. New modules will be added in August.
Ultimately, the training makes good business sense, according to Jonathan Plotzker, Good Vibrations senior director of merchandizing and operations. The point, he said, is to help wholesalers move more product.
“Education has always been the cornerstone of our business philosophy since opening our first store almost 30 years ago,” said Jonathan Plotzker, Good Vibrations senior director of merchandizing and operations. “We know the value of sex education to the selling of sex products. Sharing our educational tools with our wholesale customers is a natural next step in assuring multiple turns of our products on their shelves.”
Good Vibrations wholesale division features exclusive products developed in-house that leverage the strength of the brand. It includes a full line of vibrators, silicone dildos, anal plugs, lubrications, condoms, sleeves, bath and massage products, gift items and educational books and videos.
Wholesale customers can take part in the GVU training program by contacting Robbie Wilson at (415) 974-8985, ext. 239 or emailing rwilson@goodvibes.com.
