BRUNN, Austria — DIMOCO again reports an increase in mobile payment transactions.
Compared with the same period between 2011 – 2012, the company said that its mobile payment revenue rose by 65 percent and the number of transactions increased by 31 percent. The average number of transactions also rose significantly.
The mobile payment provider specializes in mobile operator payment, providing a billing method for digital content.
"Mobile payment is a popular payment method in Europe," CEO Gerald Tauchner said. "Thanks to the high smartphone penetration rate and the booming digital content market, we have become one of the most important players in the market.
According to the company, the average sum per transaction also showed a significant yearly increase from 2011 to 2012: from 2.32 to 3.32 euros per transaction in all DIMOCO markets and from 3.25 to 4.33 euros per transaction in the more developed DIMOCO countries such as Germany.
The company said that the reasons for this positive development are due to the high smartphone density in Europe, the steadily increasing supply and demand for digital content as well as the increasing popularity of mobile payment as a payment method.
The success of mobile operator payment is due to how easy it is to bill and pay. This is why more and more companies from all types of business areas are using mobile payment to bill their digital content, the company said.
"Thanks to the fast and simple processing, the attractive payouts and high conversion rates, mobile payment is an attractive billing method in the micropayment sector," the company said. "Many business sectors, among them online media, social networks, browser games and online dating providers, all transact their mobile payments through DIMOCO."
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