Sites Sells Sex Toys to Christian Couples

VENTURA, Calif. — Selling condoms, lube and sex toys online has become a common practice for major companies and home businesses alike, but now one Christian woman is getting in on the act, marketing her site specifically to married Christian couples.

Joy Wilson, a 35-year-old mother of two, operates Book22.com, a site that markets sex toys and other sex products to married Christian couples.

The site is named after the 22nd book of the Bible, the “Song of Solomon,” which contains numerous romantic and sexual verses.

The site’s front page contains a quote from the “Song of Solomon.”

“I am my beloved’s, and my beloved is mine,” text from the site reads.

According to Wilson, the site, which sees annual revenues of $70,000, grew out of a negative sex toy experience five years ago.

Wilson, along with her husband, Kevin, found experiences at a local sex shop and online retail outlets to be offensive because sex toys were intimately linked with pornographic images. Rather than complaining, Wilson spotted an opportunity, believing there was a market for Christian couples who wanted to buy sex toys and other products without being overwhelmed by pornography.

Wilson says most of her traffic comes from word of mouth as well as a link from TheMarriageBed.com, a romance and intimacy site for married Christian couples founded by Reverend Paul Byerly and his wife, Lori.

Many customers see the site, along with its sex-positive approach, as something distinct from pornography and scoff at Christian critics, who say otherwise.

“I believe that in the Bible, it’s made very clear that there is nothing dirty about sex between a husband and a wife,” one customer told Wilson.

Wilson has said that if God wanted her to stop, the customers would stop emailing.

So far, business for Wilson continues to grow.

While a Christian-oriented sex toy site may not take in the lion’s share of the adult novelty market, Wilson is not alone. Sherri and Michael Berner of Santa Barbara, Calif. run MyBelovedsGarden.net, a similar site that goes a step further, with pictures of models in lingerie and toys sold in original packages that may include pornographic images.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Eye of Love Debuts 'Pheromone Roll-On Duo' From Bloom Line

Eye of Love has introduced the Pheromone Roll-On Duo fragrance set from its Bloom collection.

Full Circle Releases 'Grinders' Collection

Pleasure brand Full Circle has debuted its new Grinders collection of discreet vibrators.

Doc Johnson, Polynesian Pleasures Ink Distro Deal

Pleasure brand Polynesian Pleasures has signed a deal with Doc Johnson for global distribution.

Sydney Screams, Creature Feature Toys & Tailends Studios Launch Limited Partnership

Sydney Screams, Creature Feature Toys, and Tailends Studios have launched a one-month campaign to produce customizable dildos, with some proceeds benefiting SWAID Collective.

Federal Appeals Court Vacates FTC 'Click to Cancel' Rule Pending Review

The U.S. Court of Appeals for the 8th Circuit on Tuesday vacated the Federal Trade Commission’s “click-to-cancel” rule aimed at making it easier for consumers to cancel online subscriptions, pending further review.

Sexpo Australia Founder Launches SexEx

Sexpo Australia founder David Ross has launched his new adult lifestyle expo, SexEx.

Orion Unveils New Styles From 'Svenjoyment Bondage' Line

Orion Wholesale has released two new styles from its Svenjoyment Bondage line.

NYC Adult Stores Lose Challenge to Zoning Law, May Face Relocation

The U.S. Court of Appeals for the 2nd Circuit on Tuesday upheld a lower court’s decision to allow enforcement of a 2001 zoning law aimed at forcing adult retail stores out of most parts of New York City.

FSC Drops Florida AV Lawsuit in Wake of SCOTUS Decision

A U.S. district court judge granted on Tuesday a motion by Free Speech Coalition to dismiss the trade association’s lawsuit over Florida’s age verification law, a case that had been on hold pending the Supreme Court’s recent ruling on the constitutionality of state AV laws.

B-Vibe Spotlighted in Glamour Magazine

B-Vibe has been named Best for Anal Toys in a Glamour Magazine article on pleasure brands.

Show More