CHINO, Calif. — California Exotic Novelties has produced its 1,500th product demonstration video.
The milestone in online content creation was achieved with the recent release of 254 new videos, the company said.
Susan Colvin, President and CEO of California Exotic Novelties, explains, “We create these videos as powerful sales tools to help distributors, retailers and party planners increase sales. They are perfect to play on websites or on in-store monitors to help educate the consumer before purchase. Valuable content for bloggers, our valued Sexperts, and media, they can also be easily used to augment marketing and social media efforts.”
All the product videos can be found on CalExotics.TV. The tube site allows users to either stream or download the videos. The latest videos are also available on DVDs. There are two versions: one has MPEG video files which are good for webmasters (SE-0000-72-24), or anyone who needs individual videos. The other is looped so it is ideal for in-store play (SE-0000-72-25).
Additionally, videos are displayed on each product’s page on the CalExotics website.
Jackie White, vice president of sales for California Exotic Novelties, says, “Plus we have a handy Excel spread sheet that lists all the videos. It includes imbed codes to make accessing the videos super-easy. We also have step-by-step instructions with the CalExotics.TV one sheet. Our goal is to make using our demonstration videos as simple as possible so everyone can reap the benefits.”
The downloadable product videos list is available on the Product Information Page on the CalExotics website. It includes embed codes and hyperlinks to the individual videos. For step-by-step instructions, the CalExotics TV One Sheet is also available on the Product Information Page.
“Content marketing is a crucial tool in any businesses media mix,” says Al Bloom, director of marketing for California Exotic Novelties. “The development of content can be expensive, time-consuming, and complicated. We do the work for our customers. We understand that by helping retailers make the sale, we benefit, too. It all comes down to our motto: ‘when you win, we win’!”