VioletWanda Sex Toy Evolves to Meet Demand

LOS ANGELES The CEO and owner of VioletWanda.com announced this week that her newest line of high tech sex toys is changing to meet the increasing volume of sales that have been driven by the "50 Shades" erotic novel.

The new line, known as Mjolnir Advanced Violet Wand Systems, marries the sexual toy known as a violet wand with electronic controls and a line of high function accessories meant for both sensual-seekers and those who practice BDSM.

According to the company, they are designed to be more fun and increase their erotic potential to beginners and people new to BDSM. A violet wand is a portable transformer that operates like a mini tesla coil, transforming electrical current into a safe way to apply a stream of purple sparks to a person's skin. It is what users do with the sparks that provides the erotic sensations.

"With a violet wand you can electrify your own touch, allowing someone to send tiny champagne-bubble fizzing sparks from their fingertips to their partner, or from their tongue to their partner, or from their tongue ring to their partner," the company said. "Or they can use any other metal prop they happen to have lying around, even things like shrimp forks, to send the sparks and make them sensuously soft or very intense by using different settings."

Violet Wanda said that her high tech erotic toys were largely unknown up until the late 1990s when HBO aired Real Sex episode #30, SexMachines.cum which featured her violet wands. They have been growing in popularity ever since.

She said that with the publication of the "50 Shades" novel, BDSM has become more mainstream and more widespread.

She has increased production due to the growing interest.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Orion Unveils 2 New Styles From 'Noir Handmade' Line

Orion Wholesale has introduced two new styles from its Noir Handmade line.

SmartTract Debuts 'Go' Pump Controller

SmartTract has introduced its Go vacuum penis pump controller.

EQOM Group Officially Names Anneke Kamphuis CEO

EQOM Group, the company behind ONE-DC and EasyToys, has officially appointed Anneke Kamphuis as its new CEO.Kamphuis, who has been serving as interim CEO since Sept. 1, will be the first woman to hold EQOM's top position. In her permanent role, Kamphuis will oversee the company's growth and trade partnership strategies, including the continued European expansion of the ONE-DC brand.

Cruel Reell Debuts 3 Fleshlight Pro Strokers

Newly crowned 2025 Euro XMAs Fetish Creator of the Year Cruel Reell has debuted three new Fleshlight Pro strokers.

Exsens, Success Systems Partner for 'Independent Resellers' Campaign

Wellness brand Exsens and marketing firm Success Systems have partnered for an independent resellers campaign.

XR Brands Debuts 'Elektra Rechargeable Violet Wand' From 'Master Series' Line

XR Brands has introduced the Elektra rechargeable violet wand from its Master Series collection.

Blush Debuts 2 New Vibes From 'Temptasia' Collection

Blush has introduced two new vibrators from its Temptasia collection.

Nobü Expands 'Essentials' Collection

Nobü is expanding its Essentials collection with two new vibrators.

Orion Debuts 'Bendable Dual Stimulator' Vibe From Black Velvets Line

Orion Wholesale has expanded its Black Velvets collection with its new Bendable Dual Stimulator vibrator.

2026 XBIZ Exec Awards Nominees for Retail Industry Announced

XBIZ is pleased to announce the nominees for the retail industry edition of the 2026 XBIZ Exec Awards, set to be presented as part of the annual XBIZ Honors ceremony, presented by SVAKOM and Kaotik Labs, on Sunday, Jan. 11, in conjunction with the pleasure products trade show XBIZ Expo.

Show More