NS Novelties Opens European Warehouse

John Sanford

CHATSWORTH, Calif. — In order to effectively accommodate its global expansion, NS Novelties has engaged the services of international brand management company, Lucom. This, in conjunction with the opening of the NS Novelties' European warehouse, gives NSN an immediate and substantial footprint for its expansion in the EU market.

The arrangement was formed in order to provide European consumers with the same level of attention and benefits as domestic consumers. "We couldn't ask for a better sales agent than Lucom," said Lavi Yedid, director of operations for NS Novelties. "They've spent years building relationships with customers and are positioned to reach those customers better than any other company in the European marketplace. Their extensive presence, advertisements, and general business practices are ideal for NS."

Although NS Novelties is a newer company in an expanding marketplace, their staff has several years of industry experience. This experience is the nucleus of NS Novelties. The company was built with the philosophy that while the market is saturated with thousands of products, there is a demand for innovation in terms of functionality, materials, design, and presentation.

The direction NS Novelties has taken is in the pursuit of these principles. Development is centered around products that have a unique feature or features, thereby offering the user a new experience.

Within the North American market, NSN's close proximity to its customer base enables them to provide superior customer support and service. NSN considers this a key ingredient for success. Therefore to provide the large EU market with outstanding support and service it was decided a European presence was essential. This is where Lucom’s Service Centre model proved the ideal choice.

Years of perfecting their craft, building relationships, attending trade shows in support of their distributors, employing multi-lingual sales personal and located centrally within the EU, made Lucom one of the most recognizable names in the industry. 

Working out the agreement was quick and seamless. The familiarity of the personnel involved, which developed over years of working alongside each other in the adult industry, made the union a positive one. It was evident from the first meeting that both companies shared the same vision and attitude toward excellence. Lucom will be representing a company that is making huge strides within the adult market place and NSN will be represented by a professional, well-managed consortium with a proven track record.

Fast forward to January 2013. With more than 170 items now stocked and warehoused in Luxembourg, customers will now receive their orders more quickly, save money on shipping costs, and can keep smaller quantities of products at their stores — enjoying easier refills of their shelf and sales space. All of these advantages will allow them to provide high-end products at an affordable cost. Lucom is out promoting and educating their customers on the the NS Novelties product line.

Andreas Tomasini, account manager of Lucom, remarked, "We're excited to expand our brand management services with such an iconic name as New Sensations. The NS Novelties’ product showcases a well thought out collection that incorporates clever design elements to provide a compelling offering to a wide range of consumers. Something that any quality retailer should be happy to have on their shelves."

To give your customers access to this line or for answer any of your queries contact the multilingual staff at Lucom at +352 267 408 13 or email: sales@lucom.info.