NORTH HOLLYWOOD, Calif. — At January’s ANME Show, Doc Johnson launched three new product lines while updating existing collections with more than 100 new products including digital educational materials and new display units.
The American-made new offerings include a new iconic oversized line in gorgeous gun metal, American Bombshell; the imaginative Super Hung Heroes line featuring silicone dongs sculpted to pay homage to classic comic book characters; and a modern take on female oral pleasure products, the all new Oralove line. Doc also released a realistic masturbator molded from adult star Jessie Andrews.
Extensions to existing lines include the luxury Platinum Vac-U-Lock range which features 12 new Complete Sets, 12 Platinum Premium Silicone attachments, three new harnesses and a new whip accessory; seven new additions to the Black Rose Collection, the new James Deen Black & Blue Collection of BDSM finery, and a host of new Mood items including new Naughty Plugs, Fantastic tops, and vibrators. Rounding out the additions are TitanMen cock rings, a Platinum Premium Silicone dildo, the Super Ball Sucker testicle massager, and anal training kits in Crystal Jellies and Radiant Gems.
Chad Braverman, Doc Johnson’s COO, said he was pleased with the feedback.
“We are deeply appreciative of the overwhelmingly positive response we received at ANME this season,” he said. “Our new selection started a conversation with our customers, reminding them that we are dedicated to American manufacturing and we respond to the market demand. The feedback on our new lines and additions, as well as the packaging, development, and execution of our products is invaluable; our customers are the taste makers and help shape our direction.”
Drawing crowds to the front quarter of the Doc Johnson booth was the interactive “Glo Room,” which featured a curtained black-light section where the Glo products glowed brightly on the walls, and visitors were welcomed to leave their signature in glowing ink. Another engaging surprise was the School of Doc Digital tablet, showcasing the 5 School of Doc pamphlets in an interactive application which is being beta-tested for user feedback and further development.
“The January ANME show is a great opportunity for Doc Johnson to gauge the reaction of the market to its new wares,” Doc’s Director of Sales Kerin De Francis said. “Our industry is going through a renaissance; art, design, and aesthetics are more important now than ever and Doc Johnson’s dominance is in part due to our ability to produce not only functional, but imaginative pieces. Our retailers and distributors are consistently excited to see our new and innovative pieces. The pre-orders we take at the show let us see what lines we need to prioritize in our North Hollywood production facility in order to meet demand. It was a very successful show!”
For further information about Doc Johnson, as well as catalogs and supplements, marketing materials such as posters, signage and postcards, contact Doc Johnson’s sales department at orders@docjohnson.com.
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