Hustler Lingerie Wins Lingerie Company of the Year XBIZ Award

Ariana Rodriguez

LOS ANGELES — Hustler Lingerie was named Lingerie Company of the Year at the 2013 XBIZ Awards, presented last week among a packed star-studded industry crowd at the Century Plaza Hotel in Los Angeles.

Going head to head in the same category with the brand’s parent company, Electric Lingerie, the Hustler Lingerie brand beat out all of the other contenders with recognition for the brand’s stellar performance in adult retail stores and rapid growth in product range.

In 2012, the company behind Hustler Lingerie rolled out a line of Hustler shoes and club wear, as well as continued to expand the Hustler Lingerie line with new panties, bras, hosiery, bedroom costumes, pasties and everything else that the modern woman needs to seduce and stand out.

 Hustler shoes, which feature a broad range of 25 styles from sneakers, pumps and elegant stilettos, saw sales sky rocket in 2012 and received praise from international retailers. The popularity of the Hustler brand also propelled the expansion of the club wear range, as well as the introduction of new elegantly sexy gowns.

Last year, Hustler Lingerie also starred in the hot adult flick “Nice Shoes, Wanna Fuck?” directed by Will Ryder and starring a bevy of hot babes such as Bailey Blue, Angelica Heart, Tristyn Kennedy and Brett Rossi. Male talent includes the legendary Evan Stone, as well as Ryan Driller, Brad Tyler and Joey Brass.

Electric Lingerie inked a deal for exclusive global rights to manufacture, market and distribute Hustler Lingerie more than six years ago, and the brand continues to expand with worldwide distribution and mainstream exposure in the media.

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