Sportsheets Debuts New Signature Look, Products at ANME

HUNTINGTON BEACH, Calif. — Sportsheets treated retailers to new packaging design and a fresh Sex & Mischief product line at the ANME Founders Show that took place Jan.7-9 at the Burbank Marriot Airport hotel.

The company also debuted a sophisticated new look for the Sportsheets Premium signature collection.

Retailers, buyers and colleagues saw a sleek plan-o-gram set-up highlighting the stylish packaging redesign with gold foil, spot UV on the products, erotic stories and QR codes.

The company said customers placed new orders and left with expert tips for soft bondage brand merchandising in the New Year.

Sportsheets also debuted the complete 2013 Sex & Mischief catalog complete with the brand’s latest product additions. The most anticipated were three new sex kits from The Grey Collection, each featuring a careful selection of three popular playthings designed to inspire couples to bring their deepest fantasies to life. The Tie Me Up Kit, The Bondage Escape Kit, and The Sweet Punishment Kit were some of customers’ new Sportsheets favorites making their industry debut during ANME.

“Sportsheets would like to thank everyone involved in hosting ANME with a special thank-you to all of our customers and supporters who came to see our latest debuts,” Sportsheets President Julie Stewart said. “Once we saw pre-sales of our 100 percent stainless steel kegel balls quickly outsell our first production order, we knew we had something big on our hands — and in our booth.”

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