LELO Launches Adore Me Pleasure Set for Valentine's

LOS ANGELES — Swedish designer brand LELO has released its new Adore Me Pleasure Set for Valentine’s at a special promotion price until Feb. 14.

With the average spend for Valentine’s Day gifts now more than $150, and worldwide media placements for Adore Me already secured, LELO is anticipating strong sales for the new Pleasure Set in retail stores across the country.

Adore Me contains the Intima Silk Blindfold, Sutra Chainlink and the waterproof, USB-chargeable MIA™ 2 lipstick-style vibrator, all in an exclusive shade of red that matches the collection’s romantic theme.

The company said these luxurious intimate accessories come at "a combination price that offers genuine value to retailers and consumers alike, even before the proposed discount ends after Valentine’s Day."

U.S. Sales & Marketing Director, Donna Faro, said, “Our Pleasure Sets are already topping the bestsellers lists in their category, which prompted us to release the new Adore Me set – we want to spread the word and make this Valentine’s a LELO Valentine’s for all our customers worldwide.”

Following on from LELO’s successful Indulge Me and Dare Me Pleasure Sets, which broke LELO’s pre-holiday sales records in 2012, the premium packaged collection is intended as a romantic gift all year round. However, LELO is advising retailers to place orders early to take advantage of the promotion price, and ensure they have enough stock through Valentine’s Day and beyond.

Retailers interested in stocking LELO products should contact usa@lelo.com.