Aussie Infographic: Sex Toys Up 'Down Under' in 2012

QUEENSLAND, Australia — Sex toys among Australians are now more popular than ever according to an infographic compiled by a local pleasure products company.

More than 75 percent of people surveyed in 2012 by Pleasure Den admitted to frequently enjoying the use of sex toys, lingerie and bondage toys.

And the majority said it’s usually more than one item, with 70 percent of men and women having more than three products in their collections.

The company also fund that pleasure product sales on the rise with 28 percent of users upgrading to a new toy every few months.

Statistics show that many Australian’s no longer regard sex toys as a taboo subject, and that 25 percent of users have absolutely no shame in talking about it openly. According to the company, the popular release of “Fifty Shades of Grey” can be seen as a major contributing factor to this new social acceptance.

And there's good news for the near future. Nearly 70 percent of users are now buying sex toys online and with Valentine’s Day around the corner the firm expects to see a higher than usual spike in sales as partners opt for naughty novelties over chocolates and roses. “We also found that a massive 25 percent of toy owner’s use their toys several times per week and that Queensland beats every other state when it comes to sex toy usage and online browsing habits,” Pleasure Den said.

The complete infographic can be downloaded here and here.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Nalpac Releases 2026 Spring Lingerie Catalog

Nalpac has released its 76-page 2026 spring lingerie catalog, featuring hundreds of products.

Blush Introduces 'Queens Reign' Vibe Collection at Altitude Intimates

Blush has debuted its Queens Reign vibrator collection at the Altitude Intimates Show in Las Vegas, which runs until Tuesday.

Orion Debuts New Style From 'Cottelli Party' Line

Orion Wholesale has added a new style from its Cottelli Party line.

Eye of Love to Debut 'Kiss Chemistry' Collection From 'Matchmaker' Line at Altitude Intimates

Eye of Love will introduce the Kiss Chemistry lip gloss collection from its Matchmaker line at the Altitude Intimates Show in Las Vegas, which begins on Sunday.

XBIZ, EroSpain Partner for 'Ibiza Experience'

XBIZ and EroSpain have teamed to co-host the Ibiza Experience, an exclusive, invitation-only gathering of the global pleasure industry’s premier brands and retail buyers, set for Sept. 22-25 at the five-star Ibiza Gran Hotel.

Dr. Tush to Debut 'Redefined Anal Plug Collection' at Altitude Intimates

Dr. Tush will introduce its new Redefined Anal Plug Collection at the Altitude Intimates Show in Las Vegas, which begins on Sunday.

Hankey's Toys Debuts Lance Woods Silicone Lifecast Dildo

Mr. Hankey's Toys has introduced its newest silicone lifecast dildo, modeled on the anatomy of performer Lance Woods.

Nasstoys to Debut 'Sky' Vibe Collection at Altitude Intimates

Nasstoys will introduce its Sky vibrator collection at the Altitude Intimates Show in Las Vegas, which begins on Sunday.

Kheper Releases New Edition of 'Making Bad Situations Worse' Party Game

Kheper Games has released its Making Bad Situations Worse — The Outrageous Version party game.

Male Power Debuts Limited-Edition 'Mykonos' Collection

Male Power has introduced its new limited-edition Mykonos collection of men's underwear.

Show More