Aussie Infographic: Sex Toys Up 'Down Under' in 2012

QUEENSLAND, Australia — Sex toys among Australians are now more popular than ever according to an infographic compiled by a local pleasure products company.

More than 75 percent of people surveyed in 2012 by Pleasure Den admitted to frequently enjoying the use of sex toys, lingerie and bondage toys.

And the majority said it’s usually more than one item, with 70 percent of men and women having more than three products in their collections.

The company also fund that pleasure product sales on the rise with 28 percent of users upgrading to a new toy every few months.

Statistics show that many Australian’s no longer regard sex toys as a taboo subject, and that 25 percent of users have absolutely no shame in talking about it openly. According to the company, the popular release of “Fifty Shades of Grey” can be seen as a major contributing factor to this new social acceptance.

And there's good news for the near future. Nearly 70 percent of users are now buying sex toys online and with Valentine’s Day around the corner the firm expects to see a higher than usual spike in sales as partners opt for naughty novelties over chocolates and roses. “We also found that a massive 25 percent of toy owner’s use their toys several times per week and that Queensland beats every other state when it comes to sex toy usage and online browsing habits,” Pleasure Den said.

The complete infographic can be downloaded here and here.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Full Circle Expands 'Savage Me' Line of Strokers

Full Circle has expanded its line of Savage Me strokers.

XR Brands Debuts 'Scarlet Seduction' Travel Set From 'Master Series' Line

XR Brands has introduced the Scarlet Seduction Leather Bondage Travel Set from its Master Series collection.

Morari Debuts 'MOR' Male Enhancement Patch

Sexual wellness brand Morari, Inc. has launched its new male enhancement patch, MOR.

Svakom Products Featured in Norwegian Public Sexual Health Program

Norway’s national welfare administration (NAV) has added two of Svakom’s pleasure products to its sexual health program.

Orion Debuts 'Rabbit Vibrator With Tickler' From Sweet Smile Line

Orion Wholesale has introduced the Rabbit Vibrator with G-Spot/Anal Tickler from its Sweet Smile line.

LELO Debuts 'Ina Thrust' Thrusting Vibrator

LELO has introduced its new Ina Thrust thrusting vibrator.

Honey Play Box Debuts 'Kai Pro' Stroker at EroSpain

Honey Play Box introduced the new Kai Pro stroker at the 2026 EroSpain trade show in Barcelona.

Adam & Eve Reveals Results of 'Masturbation' Survey

Adam & Eve has released the results of a survey asking respondents about their level of satisfaction from masturbating.

Lovense Reveals Results of 'Prostate Pleasure' Survey

Lovense has published the results of a survey on men’s reluctance to explore prostate pleasure.

Kiiroo Debuts 'Keon 2' Stroker

Kiiroo has unveiled its new Keon 2 Stroker.

Show More