Aussie Infographic: Sex Toys Up 'Down Under' in 2012

QUEENSLAND, Australia — Sex toys among Australians are now more popular than ever according to an infographic compiled by a local pleasure products company.

More than 75 percent of people surveyed in 2012 by Pleasure Den admitted to frequently enjoying the use of sex toys, lingerie and bondage toys.

And the majority said it’s usually more than one item, with 70 percent of men and women having more than three products in their collections.

The company also fund that pleasure product sales on the rise with 28 percent of users upgrading to a new toy every few months.

Statistics show that many Australian’s no longer regard sex toys as a taboo subject, and that 25 percent of users have absolutely no shame in talking about it openly. According to the company, the popular release of “Fifty Shades of Grey” can be seen as a major contributing factor to this new social acceptance.

And there's good news for the near future. Nearly 70 percent of users are now buying sex toys online and with Valentine’s Day around the corner the firm expects to see a higher than usual spike in sales as partners opt for naughty novelties over chocolates and roses. “We also found that a massive 25 percent of toy owner’s use their toys several times per week and that Queensland beats every other state when it comes to sex toy usage and online browsing habits,” Pleasure Den said.

The complete infographic can be downloaded here and here.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Lovehoney Group, Beacon Wellness Settle Canadian Patent Dispute

Lovehoney Group and Beacon Wellness have settled a patent dispute over the latter's sale of a product called the Air Pulsing Arouser in Canada.

Uncover Creations, Sinnovator Sign Distro Deal With Eagle Leather

Pleasure brands Uncover Creations and Sinnovator have inked a distribution deal with Eagle Leather for Australian distribution.

ProDx Health Introduces 'Alpha Male' Test

ProDx Health has introduced its new Alpha Male Home Collection Kit.

Alex Fine Details Her Journey as Dame CEO, Pleasure Activist

Alex Fine’s venture into the world of sextech began with a master’s degree in clinical psychology from Columbia University. Her original goal was to become a sex therapist, but in 2014, she recognized a much broader opportunity.

Le Wand Introduces 'Dual Stimulation' Vibe Collection

Le Wand has debuted its new Dual Stimulation vibrator line.

Sportsheets Expands 'Peaches 'N CreaMe' BDSM Collection

Sportsheets has introduced 13 new items from its Peaches ‘N CreaMe collection of BDSM products.

Satisfyer Rebrands 'Pro 2 Kiss' Vibe as 'Deep Kiss'

Satisfyer has rebranded its Pro 2 Kiss mini vibe as the Deep Kiss.

Lovense Debuts 'Lush Mini' Wearable Egg Vibrator

Lovense has introduced its new remote-controlled Lush Mini wearable egg vibrator.

Blush Debuts 'Dream Crush' Vibe

Blush has introduced the Dream Crush mini-vibrator from its Play With Me collection.

Vush, Kayla Jade Collab for Pleasure Product Collection

Sexual wellness brand Vush and performer Kayla Jade have partnered for a limited-edition line of pleasure products.

Show More